Easykind - Defiant Digital
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Easykind

Case Study

1025%

revenue growth in 12 months

30,000+

qualified consultations booked

880%

increase in qualified consultations

Winning Ads

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DefiantShape

The Challenge.

After years of slow growth, Easykind’s investors were pushing for scale. Despite more money being poured into the business, the board needed to see this translate into active patient growth at an unprecedented rate. Their existing agencies were falling short, and the team was out of ideas on how to break through to the next phase of growth. Key challenges included:

  • 1

    No spend or activity on Meta due to a lack of creative capabilities

  • 2

    Heavy focus on Google ads, competing with much bigger brands

  • 3

    A poorly designed website from a web design agency

  • 4

    Inability of agencies to scale without inflating cost per lead

Rapid Fire Creative Testing

Easykind’s previous agency relied heavily on Google and neglected Meta due to their inability to produce creatives at scale. Our mission was simple: produce and test as many creatives as possible in the first month to find winning angles to scale in the following months. We had to be cautious due to Meta’s policy on health care, so we used memes and various UGC ads to communicate our offerings without explicitly stating them. We included all existing customers in our targeting to leverage their positive experiences as we quickly found that existing customers were commenting on our posts with positive social proof that was increasing conversions – this also helped our ads get past Meta’s strict policy more seamlessly. 

Website & Portal Redesign

One of the first meetings we had with Easykind was regarding their website & portal design. They had spent months and tens of thousands of dollars with a renowned web design & development company in Australia, only to be left with a completely unusable website that was 10x worse than their existing site. The agency was clearly more development minded than design minded, needless to say the Easykind team were not happy. We stepped in and redesigned every page of their site on Figma in a collaborative process that then led to the design of their industry leading portal. In 3 weeks we finalised a design that blew the Easykind team’s expectations and they passed our designs to their dev team for full development which solved the website & portal headaches. The new website’s improved conversion rate allowed us to spend more and scale the brand effectively & having the new portal in place assisted in driving more profit from existing customers while reducing support tickets. 

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Scaling Strategy

Easykind’s previous agency struggled to scale ad spend without results deteriorating. By the end of month one, we had identified multiple winning ads and angles that performed well at high spend levels. We began scaling up in 20% increments daily while increasing our creative testing volume. This approach allowed us to consistently find new winning creatives to support the increased spend. We maintained constant communication to manage the team’s capacity limits for consults, enabling rapid business growth in the first few months.

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Our Services.

  • 1

    Strategic campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Performance creative & UGC

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Animated explainer videos

  • 9

    Website & portal design

  • 10

    Logo & Bradning

Explore More

114% Increase in Email-Attributed Revenue in Just 60 Days
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800% revenue growth in 18 months
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52% revenue growth (YoY) compared to previous agency
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128 High-Ticket sales with 41.3x return on adspend.
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227% increase in bookings YoY & 47% increase in spend YoY
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775% increase in email revenue YoY & 71%+ New Customers YoY
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