Easykind - Defiant Digital
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Easykind

Case Study

379%

increase in leads in 120 days

82%

reduction in CPL

335%

increase in initial consults in 120 days

Winning Video Ads

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Winning Still Ads

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The Challenge.

After years of slow growth, Easykind’s investors were pushing for scale. Despite more money being poured into the business, the board needed to see this translate into active patient growth at an unprecedented rate. Their existing agencies were falling short, and the team was out of ideas on how to break through to the next phase of growth. Key challenges included:

  • 1

    No spend or activity on Meta due to a lack of creative capabilities

  • 2

    Heavy focus on Google ads, competing with much bigger brands

  • 3

    A poorly designed website from a web design agency

  • 4

    Inability of agencies to scale without inflating cost per lead

  • 5

    Lack of understanding of a full-funnel approach to driving conversions

Rapid Fire Creative Testing

Easykind’s previous agency relied heavily on Google and neglected Meta due to their inability to produce creatives at scale. Our mission was simple: produce and test as many creatives as possible in the first month to find winning angles to scale in the following months. We had to be cautious due to Meta’s policy on medical services, using memes and various UGC ads to insinuate our offerings without explicitly stating them. We included all existing customers in our targeting to leverage their positive experiences, which helped us navigate Meta’s strict policies effectively.

Website Redesign

One of the first meetings we had with Easykind was regarding their website design. They had spent months and tens of thousands of dollars with a renowned web design & development company in Australia, only to be left with a completely unusable site that was 10x worse than their existing site. The agency was clearly more development minded than design minded, needless to say the Easykind team were not happy. We stepped in and redesigned every page of their site on Figma in a collaborative process. In 3 weeks we finalised a design that blew the Easykind team’s expectations and they passed our designs to their dev team for full development which solved the website headache. The new website’s improved conversion rate allowed us to spend more and scale the brand effectively.

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Scaling Strategy

Easykind’s previous agency struggled to scale ad spend without results deteriorating. By the end of month one, we had identified multiple winning ads and angles that performed well at high spend levels. We began scaling up in 20% increments daily while increasing our creative testing volume. This approach allowed us to consistently find new winning creatives to support the increased spend. We maintained constant communication to manage the team’s capacity limits for consults, enabling rapid business growth in the first few months.

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Our Services.

  • 1

    Strategic Campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-Commerce profit & loss analysis

Explore More

227% increase in bookings YoY & 47% increase in spend YoY
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775% increase in email revenue YoY & 71%+ New Customers YoY
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52% revenue growth (YoY) compared to previous agency
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272% increase in new customer ROAS in the first 30 days
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428% revenue growth YoY within the first 180 days.
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427% Growth in Meta Revenue within the first 90 days.
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