Actv8 is a fast-growing Australian towel and utility lifestyle brand known for its smart, functional products designed for movement. Their flagship lineup includes multi-use car seat covers, gym towels, and beach accessories engineered for performance, convenience, and versatility. The brand caters to active consumers who value design, absorbency, and portability without sacrificing style.
With demand peaking in November and BFCM approaching, Actv8 partnered with Defiant to help unlock aggressive scale. The goal was to maximise acquisition volume without losing control of profitability, in a category with typically low repeat purchase cycles.
We rebuilt the Meta account using a consolidated campaign structure aligned with Andromeda best practices. By reducing campaign clutter and unifying budgets, we enabled faster learning and maximised delivery. During BFCM, this structure allowed us to aggressively increase budgets on high-performing days without volatility or learning resets.
Creative was rebuilt around visual demonstration and clear problem-solution messaging. We leaned into user-generated videos showing the product in use, targeting common concerns like pet damage, spills, and kid mess. This content delivered strong scroll-stopping behaviour and improved top-of-funnel efficiency during the key sale period.
To balance growth with tight margins, we implemented a profit-led scaling framework using real-time contribution tracking. Daily profitability data informed spend increases on Meta, allowing us to double or even triple budgets during peak performance windows without compromising CPA or ROAS targets. This adaptive approach enabled aggressive scaling during BFCM while maintaining control over margin erosion.
While Meta remained the primary channel, we launched brand and shopping campaigns on Google for the first time. These campaigns captured bottom-funnel intent traffic during high-volume periods and helped diversify acquisition channels, supporting the broader scale-up effort.
² Based on Shopify-reported gross revenue for November 2025 vs November 2024.
³ Profit figure based on client-provided internal P&L sheet (Oct 2025 vs Nov 2025), current as of last update.
These results reflect performance during the November 2025 BFCM period. All figures are based on internal attribution from Shopify, Meta Ads Manager, and Google Ads. No third-party verification was used. Past performance is not indicative of future results. Results are campaign-specific and may vary across products, audiences, and market conditions.
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