DoorDash is one of the world’s largest on-demand food delivery platforms, servicing millions of customers across Australia and the globe. In a highly competitive category, DoorDash needed thumb-stopping creative that could keep performance high and maintain local relevance across multiple regions.
The Defiant team was engaged to provide always-on creative support to provide consistent, high-volume output across motion, static, and UGC formats. While DoorDash had strong in-house media buying capabilities, they needed a performance-driven creative partner to complement their internal teams and elevate their testing strategy.
We built a pipeline of user-generated content tailored to each market and vertical. Creators were selected to reflect diverse local audiences and were guided by conversion-focused briefs. This ensured content was aligned to DoorDash’s brand while driving relevance, authenticity, and measurable performance improvements across key campaigns.
We transformed DoorDash’s existing brand assets into high-impact, feed-optimised creative. By shortening runtime, sharpening CTA delivery, and incorporating bold transitions, we turned static brand material into dynamic ads that held attention and communicated value clearly across Meta, TikTok, and Snapchat.
With DoorDash running consistent paid media across multiple channels, we introduced a creative sprint model that aligned with their cadence. Each sprint delivered a diverse mix of assets including statics, carousels, UGC, and motion design, giving their team the tools to refresh fatigued ads and maintain efficiency at scale.
Working alongside DoorDash’s internal media team, we helped define hypotheses, isolate variables, and track performance through detailed feedback loops. Insights from each sprint informed the next, allowing us to improve asset success rates over time and double down on high-converting formats, hooks, and visual styles.
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
ALL RIGHTS RESERVED. TRADEMARKS REMAIN THE PROPERTY OF ITS RIGHTFUL OWNERS.
Only 10 spots each quarter
