Geedup is one of Australia’s most iconic streetwear brands. Known for limited-run drops and high demand, their collections often sell out in minutes. The brand had built a loyal following and a strong identity, but results had started to slip.
After years of fast growth, monthly revenue was trending down. Conversion rates were falling. And there was no clear system to support the business through each new drop. Geedup had worked with multiple agencies, but no one had found a fix. That’s when they turned to Defiant.
We reviewed 18 months of launch data to find what made Geedup’s biggest drops successful. By tracking content volume, ad spend, conversion rate, and AOV, we built a clear system for growth. This gave us hard targets for every drop, like producing over 40 pieces of content and splitting the budget evenly between pre and post launch.
We introduced a structured spend model to build pressure before the drop and maintain momentum after it. By splitting the budget evenly across both phases, we made sure demand was high before launch and conversions stayed strong after. This approach helped key products sell out in minutes and improved overall campaign ROI.
We refined Geedup’s email strategy by adjusting their VIP threshold from $5K to $2.5K in lifetime spend. These high-value customers received 30-minute early access, which helped drive faster conversions and sold-out SKUs before the full launch. Email became a stronger lever for urgency and customer loyalty.
Geedup’s site lacked conversion fundamentals, so we ran a full 100-point CRO audit to uncover gaps and quick wins. This led to a complete mobile-first redesign launched in just 14 days. From faster load times to more intuitive navigation, every page was built to turn hype into sales.
To scale creative production, we gave Geedup access to a fully equipped studio space. This made it faster and easier to produce high-volume content across drops. With no bottlenecks around creators or coordination, we supported a steady flow of new assets that kept performance sharp and campaigns fresh.
² MoM revenue increase of 64% derived from Client’s Shopify “Total Sales over Time” reporting, comparing the July 2025 period with June 2025.
³ Website redesign timeline (14 days) based on project management records detailing full design, development, QA, and deployment cycles handled by Defiant’s internal creative and web development team.
These results reflect a high-performing campaign cycle executed during a limited-time collection drop in July 2025. All performance figures are sourced from Geedup’s Shopify Analytics and Defiant Digital’s internal project and campaign documentation. No third-party verification was used. Results may vary across collections, channels, and seasonal events. Past performance is not a reliable indicator of future results.
$1.6M
in 45 mins of collection launch
64%
increase in revenue MoM
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