KloudSac is a luxury foam-filled furniture brand known for creating ultra-comfortable loungers that mold to your body. Built for rest, relaxation and recovery, KloudSac’s products combine functional design with superior comfort.
When KloudSac came to Defiant, sales were slowing, bounce rate was high, and they were falling short of revenue targets. After a company acquisition, they lost NDIS eligibility across most of their products, cutting off a major sales channel. The team thought better ads would fix the problem, but the real bottleneck ran deeper. Key products lacked visibility, creative was under-optimized, and their site experience was hurting conversions. They needed a full-funnel reset to get back on track.
Most of their traffic went to just three products, and 60% of users were bouncing before the site could even load. At the same time, the site experience created friction at every step of the journey, from unclear product options to overwhelming fabric choices.
We reviewed the top-performing search queries in Google Search Console and rewrote KloudSac’s product titles to better match what people were actually typing. These updated titles helped KloudSac products show up more often in search and drove a lift in product impressions and clicks. The goal was to meet demand with better visibility and reduce wasted search traffic.
When we took over, only three products were getting visibility through paid search. We launched a new zombie campaign that excluded those top sellers and focused budget on hidden gems with high potential. This opened up new revenue streams across the catalogue and unlocked purchases from previously ignored items.
Early on, KloudSac’s ad account lacked structure. We introduced a tiered approach to creative testing. Winning ads were first tested in isolation, then scaled through Advantage Plus with KloudSac’s customer list uploaded for stronger targeting. This structure gave us a consistent feedback loop and turned creative testing into a growth engine.
We launched a structured conversion optimisation program grounded in heatmap analysis, qualitative surveys, and A/B testing. The research identified key barriers to conversion, including size uncertainty, fabric overwhelm, unclear value props, and mobile usability. These insights informed every design decision, helping us create a more intuitive and conversion-focused customer journey.
We streamlined the path to purchase by simplifying size and fabric selection, showcasing real-life product scale, and highlighting KloudSac’s value drivers like recycled foam, washable covers, and extended warranties. Design enhancements such as lifestyle imagery, sticky CTA visibility, and mobile-optimised components like swipeable review carousels led to improved engagement and higher conversion rates across devices.
² Determined using blended cost per purchase data across all paid channels, as reported in August and July 2025 using Client’s internal reporting dashboards custom-made by Defiant.
³ Derived from GA4 Funnel Exploration report comparing the period 31 Oct–19 Nov 2025 with the baseline 10 Oct–29 Oct 2025.
All figures are based on internal Defiant reporting dashboards and GA4 analytics for KloudSac. The revenue increase, CPA reduction, and PDP conversion lift reflect campaign-specific results achieved under controlled testing and media conditions. No third-party verification has been conducted. Performance may vary depending on seasonality, traffic quality, offer structure, CRO testing, and budget allocation. Past performance is not a guarantee of future outcomes.
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