Love To Dream is an innovative brand focused on transforming how babies and toddlers sleep. Their signature swaddle suits feature a unique ergonomic design that helps babies sleep better, longer, and more comfortably. With a mission to improve sleep for both babies and parents, their products have earned the trust of millions of families worldwide.
Throughout our partnership, Love To Dream has consistently demonstrated a strong product offering. However, like many growing brands, they faced challenges in scaling their digital marketing efforts due to budget constraints, inventory limitations and underutilised testing strategies. We needed to maximise creative potential, increase their spend and drive sustainable growth over the long term.
The first step to unlocking greater performance was through targeted creative testing. By identifying the most effective formats, we were able to allocate dedicated spend to scale them further. One of the standout formats was User Generated Content (UGC). We launched a campaign focused exclusively on UGC ads, enabling us to direct more budget toward this high-performing format. With the flexibility to adjust spend in real time, we were able to scale it efficiently based on performance insights. We applied a similar approach to seasonal content, ensuring that timely, relevant ads were delivered at the most strategic points throughout the year, maximising impact and engagement.
Through continued creative testing and analysis, we identified key consumer avatars and their specific pain points. We drilled down on which segments were most likely to convert, and tailored the messaging accordingly. By focusing on the motivations behind each avatar’s purchasing decision (e.g., parents seeking better sleep solutions for their babies), we aligned our ad creatives with these insights. This approach helped build stronger emotional connections and higher conversion rates as our messaging resonated more deeply with the target audience.
Love To Dream offers a range of products designed to support babies at each stage of their growth journey. Understanding the unique needs of each stage, we segmented their Google Shopping campaigns accordingly. By aligning the product offerings with specific user needs at each stage, we ensured that the right products were shown to the right customers. This segmentation allowed us to tailor search intent, targeting parents at the most relevant moments in their child’s development, resulting in better-qualified traffic and a significant increase in conversion rates.
125%
increase in revenue generated
6+ avg.
MER against an original goal of 4.69
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
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