Swyftx is one of Australia’s leading cryptocurrency investment platforms, giving users access to a wide range of coins, staking products, and educational resources. With a focus on simplifying crypto for everyday investors, the brand blends product innovation with a bold, attention-grabbing visual identity.
Before working with Defiant, Swyftx faced challenges standing out in a highly competitive category. Their existing campaigns were fragmented, performance was reliant on a limited pool of assets, and there was no structured testing framework to consistently identify top-performing angles. They needed a partner to bring consistency, creative volume, and strategic insight to drive growth efficiently.
Our focus was to consolidate the funnel, test high-performing offers, and bring creative variety to drive volume without overspending.
We restructured the account to reduce budget fragmentation and improve signal quality across platforms. Cold campaigns were anchored to Swyftx’s strongest new user offers, while retargeting was tightened to drive qualified conversions. Traffic and engagement campaigns also played a bigger role, helping educate and nurture new audiences across the funnel. This focused structure made spend work harder and unlocked more reliable scale.
We created a diverse mix of creative formats to reduce fatigue and better align with user intent at each stage of the funnel. Meme-driven visuals captured attention at the top of the funnel, while motion explainers and in-app walkthroughs deepened product understanding in the mid-funnel. Product-focused UGC and static assets strengthened the retargeting layer, giving users the clarity and confidence they needed to convert. Every concept served a clear purpose, ensuring creative variety enhanced rather than hindered performance.
We launched top-of-funnel engagement campaigns focused on demystifying crypto for new users. This included content around trending coins, platform walkthroughs, and value-led messaging that reframed Swyftx as a more accessible, secure, and easy-to-use trading platform. These assets helped warm up cold traffic, boost branded search lift, and improve conversion rates down funnel.
Every creative decision was anchored in performance. Messaging prioritised clarity and urgency, layouts were optimised for mobile, and key value props were placed front and centre. Through a mix of static, video, and motion-led creative, we built a high-converting library that could be quickly refreshed without rebuilding from scratch, keeping performance high and fatigue low across a fast-moving category.
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