Temple & Grace is an Australian fine jewellery brand known for custom engagement rings, wedding rings and fine jewellery, made by its own jewellers and sold through private showroom appointments.
For Temple & Grace, the sale happens in the showroom, so the job of paid media is simple to say and hard to do: fill the appointment book with people who are ready to buy, then keep doing it as spend grows. Before we launched in March 2025, bookings had plateaued, and every attempt to scale ad spend pushed up the cost of each booking.
High-intent searchers don’t want to browse, they want a time slot. We built a dedicated Book Now page and sent brand-search traffic straight to it, removing the website step entirely. It became the blueprint for how we route intent across every channel.
We tested what actually moves a jewellery buyer and found that trust beats product. Customer testimonial ads outperformed product-led creative, and “expert, non-commission guidance” beat “custom design” as a message. We rebuilt the creative engine around real couples, in-store testimonials and monthly UGC, so every ad leads with proof.
Rather than pushing more spend at the same people, we followed the data. Men were a fast-growing share of buyers, so we now write ads for men and launched men’s wedding ring creative. Women 45+ were booking efficiently on mobile, so we built gemstone and self-purchase angles for her, and expanded into lab-grown search. Ad spend scaled more than 4x across Google and Meta⁴, and bookings grew faster than spend, so the cost of each booking came down⁴.
We rebuilt email around stories and occasions (proposals, weddings, birthstones, ready-to-ship) rather than product drops, with campaigns and flows built to push subscribers to book. Email is now a channel that books showroom appointments every week.
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
ALL RIGHTS RESERVED. TRADEMARKS REMAIN THE PROPERTY OF ITS RIGHTFUL OWNERS.
Only 10 spots each quarter
