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Earjobs had made previous efforts in email marketing but had yet to tap into its full potential. Key issues included:
Earjobs’ existing automated flows were underperforming due to a lack of strategic structure, leading to missed revenue opportunities. We overhauled and expanded their essential flows, ensuring a carefully balanced sequence of touchpoints designed to guide subscribers through the customer journey. Each flow was optimised with precise entry triggers, strategic exclusions, and messaging that aligned with where the customer was in their lifecycle. This strategic refinement not only improved engagement rates but also contributed significantly to the overall uplift in email-driven revenue.
Earjobs had previously relied on irregular, generic campaigns that failed to connect with their audience. To create more meaningful engagement, we introduced highly targeted monthly campaigns crafted around key subscriber behaviours, purchase history, and seasonal trends. Each campaign was designed with a clear objective—whether it was driving repeat purchases, showcasing new products, or rewarding loyalty. By aligning content with the audience’s interests, we saw a consistent boost in engagement, open rates, and click-through rates.
Before working with Defiant, Earjobs’ email lists lacked effective segmentation, leading to a one-size-fits-all approach that diluted results. We implemented a robust segmentation strategy that grouped subscribers based on their engagement levels, purchase history, and product preferences. This allowed us to deliver hyper-relevant messaging tailored to each segment, from new subscribers to repeat customers. By focusing on the most engaged audiences with timely offers, we were able to maximise open rates and revenue while reducing list fatigue.
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Defiant Digital is a Sydney based Digital Marketing agency that specialises in Creative Performance.
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