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General

We partner with fast-growing eCommerce and DTC brands doing $5M-1BN+ in annual revenue that want to scale profitably. You should already have proven product-market fit and consistent ad spend, we help you push it further.

Most agencies split creative and media buying. We build creative systems engineered for performance and run them through full-funnel paid growth. You get both strategy and execution handled under one roof

We operate on a creative throughput model, not retainers by task. That means dozens of ads monthly across UGC, statics, and motion all tested, tracked, and optimised based on performance data.

Most clients see early traction within 30–60 days as new creative enters rotation. Full transformation typically happens once we’ve cycled through testing frameworks and scaled the top performers across channels. For high spending brands, the results come quicker as we’re able to test more and find winners faster. As with anything, the more time and learnings we have, the better long term growth we are able to deliver.

We measure what matters: New Customer Acquisition Costs, Ship Margin LTV, and profit growth. You’ll have daily visibility through custom live dashboards showing spend, revenue, and performance across all of your channels.

It means full accountability. We don’t act like a typical agency - we embed into your business as your internal growth engine. That covers strategy, creative production, media buying, CRO, and retention.

Perfect. We often plug into existing teams to increase creative velocity or take ownership of specific growth functions. Your team keeps control & we just bring creative firepower and expertise.

Our retainers start from $20K/month for creative + media, with larger engagements typically ranging between $20K–$85K/month, depending on creative volume and channels managed.

We start with a strategy and creative production phase to deep dive into brand data, creative audit, and growth mapping for your launch. Then we transition into full-scale execution on a monthly basis to scale the brand on an ongoing basis.

We’ve scaled brands from $1M to $100M+ in 18 months, taken others from stagnant growth to increasing revenue 800% year on year at scale, and helped global names dominate new markets. Our case studies speak for themselves, you’ll see exactly how we did it.

Meta

Andromeda ended audience micro-targeting. Now scale depends on creative diversity, data volume, and signal strength. The brands winning are those feeding Meta strong creative inputs each month, at a volume that matches their ad spend. No more, no less. Just the perfect amount, which we have a formula for.

DefiantHQ was designed for this exact shift. A 458 sqm production studio that fuels Andromeda’s demand for nonstop creative variation. Every week we shoot, edit, and test new creative sets built for Meta’s machine learning to give your brand the diversity, volume & velocity required to compete at a high level with the biggest brands in your space.

Our full-service Meta retainers start from $20K/month, scaling up to $85K+ for brands running $1M+ a month in spend. That covers strategy, creative production, media buying, and testing.

Most partners spend between $100K and $1M+ a month. Below that level, you usually don’t have the data or creative velocity to truly benefit from our system. If you’re below this budget currently, we can assist as a pure creative partner if you’re able to handle media buying in house.

Brands typically see performance gains within 30–45 days as new creative enters circulation. With that being said, our biggest transformations with brands have occurred over an 12-18 month period of consistent, ruthless execution with our creative system. Results compound when you are finding winners each month, the more we test the more winners we discover.

We setup testing & scaling structures to consolidate spend while giving new creatives a chance to perform against proven winners. Once we see statistical winners, they’re scaled system-wide and re-iterated in fresh creative cycles.

UGC, short motion, and static refreshes all drive results, but variation is the edge. Andromeda rewards diversity of creative more than any single format. We build constant waves of creative to keep you ahead of fatigue

Yes. Many brands keep their own media buyers or strategists. We slot in as the creative performance engine to produce and test the creative volume your team needs to push spend profitably.

We test within 14 days, optimize by week 4, and scale hard from week 6 once performance stabilizes. The faster we feed the system creative, the faster Meta rewards the account.

Most agencies report on ROAS or vanity metrics. We manage creative velocity and profit margin. Everything happens under the one roof: creative, email/SMS, media buyers, CRO all built to scale serious spend in the most efficient way possible.

Google

We segment campaigns around product categories, margin tiers, and intent signals to maintain data clarity while feeding Google’s algorithm clean conversion paths. Each asset group is built with unique creative, feed inputs, and audience signals to maximize learning velocity.

We rebuild and enrich feeds using custom labels, keyword-optimized titles, dynamic attributes, and merchant center rules to strengthen signal quality. A strong feed lets us control visibility, improve query matching, and drive more profitable traffic.

We run Maximize Conversion Value with ROAS targets across most accounts, layered with portfolio-level bid strategies. Once data stabilizes, we shift to Target ROAS or Profit-Based Bidding depending on contribution margin goals.

We use a mixed model of always-on base campaigns plus sprint-based experiments. Daily budget pacing, impression share tracking, and data from our blended attribution dashboard ensure capital is allocated to highest-yield asset groups, not just top spenders.

We create tiered audience stacks that blend first-party data, high-value customer lookalikes, and search intent segments. This allows Google to train faster on profitable customers while maintaining upper-funnel reach.

We connect GA4, Shopify, and offline conversion imports into a unified dashboard that measures MER, contribution margin, and new-customer revenue share. You’ll see clear profit attribution even when Google’s native reporting is vague.

We don’t stop at feed and bid optimization. We pair PMax with performance-driven creative assets (video, motion, statics) and CRO-tested landing pages to raise CVR and feed cleaner conversion signals back into the algorithm to amplify scale.

We run complementary Search and YouTube breakout campaigns to capture intent data, control spend efficiency, and feed audience insights back into PMax. It builds signal strength across the full Google stack instead of leaving it siloed.

We work with brands spending $50-250K+ per month across Google’s ecosystem. At that scale, precision in feed management, creative testing, and bidding structure has a direct impact on profit.

Most agencies stop at bid automation. We combine feed engineering, creative systems, CRO, and performance dashboards to control every profit lever, from click to checkout. That’s how we outperform keyword-only media teams.

Tik Tok

TikTok is a creative velocity platform, not an audience one. Success comes from how fast you can produce and test new content, not how well you target. The algorithm rewards constant creative freshness above all else.

We treat TikTok as an always-on content engine, not a campaign channel. We produce, test, and scale creative in short cycles, pairing raw UGC with data-backed testing frameworks to find winners that can then scale across TikTok, Meta, and beyond.

UGC and native-feeling videos dominate, but the details matter. Fast hooks, lo-fi production, and real voiceovers outperform polished brand ads. We design content that feels creator-made but is built on performance data.

A lot more than you think. At least 30–60 new ads a month for consistent learning. The brands scaling past $50K/day are feeding TikTok’s algo multiple concepts weekly and that’s where Defiant’s system shines.

We run TikTok-specific creative sprints testing hooks, tones, and edit styles across creators and categories. Once we identify what your audience stops for, we rebuild those patterns into high-performing, scalable content pipelines.

Both. We’ve built a creator network trained in ad performance, not just aesthetics. Combined with our in-house studio production, that gives us complete control over creative quality, delivery speed, and testing cadence.

Our team runs structured testing frameworks broad targeting, tight optimization windows, and controlled scaling using cost cap and value-based bidding. It’s data-first execution guided by creative volume.

We use TikTok as a top-of-funnel testing and data lab - creative that wins on TikTok often translates into Meta performance improvements. It feeds your entire ad ecosystem with fresh signals, better hooks, and proven angles.

TikTok is built into our growth retainers starting at $20K/month for creative and testing, scaling with production volume. We handle everything: creator sourcing, scriptwriting, shooting, editing, and media management.

Because we bridge what others can’t — data and creative. Most agencies either buy media or shoot content. We do both. You get the speed, the strategy, and the production scale to finally make TikTok work like a performance channel, not a gamble.

Performance Creative

Because since Meta’s Andromeda update, creative is targeting. The algorithm doesn’t need audiences, it needs constant, diverse, high-quality creative inputs to learn who buys. Brands that can’t keep up lose by default. Our clients are dominating with high volume, diverse creative libraries that feed the algorithm what it’s craving.

It’s creative built to sell, not just look good. Every asset, UGC, static, or motion is designed, produced, and tested to improve CTR, thumb-stop rate, and CPA. Creative is treated like a measurable profit lever, not a “throw it at the wall and hope it sticks” type of scenario which we see most brands running.

A lot. Our partners receive 20 to 150 net-new ad variations per month across UGC, statics, and motion graphics. Volume isn’t the goal, diversity is. We design creative libraries that keep Andromeda’s machine learning constantly fed with new signals.

Because the algorithm now optimises on creative variation, not audience targeting. You need different hooks, angles, styles, and creators hitting the feed every week. That’s how you avoid fatigue, scale spend, and hold new customer acquisition costs steady at high spend levels.

Both, by design. Our DefiantHQ studio (458 sqm) handles cinematic production, while our UGC network delivers authentic creator-led content at scale. We blend raw and polished assets into one system so you always have range and relatability. We are using our studio to produce up to 100 UGC assets in a day by inviting creators in to record scripts in multiple sets that we setup in the space. We’ve got the room to creative and improve efficiency and speed across all different creative formats.

They work when done with intent. We engineer “ugly” creative using native-looking UGC, screen-record formats, and testimonial hooks that feel organic but are built on tested frameworks for scroll-stopping performance. Our creatives get past the “ad blocker” that we’re all programmed with to hook your customers in with ads that entertain and sell at the same time.

Spending millions a month on ads across our roster of brands gives us a unique perspective on what’s working across different verticals. There are proven formats and executions that are tried and tested, we are always producing creatives that stick to winning formats but at the same time taking net-new swings that your brand has never tried before to unlock scale that you’ve never been able to achieve. The bottom line is that brands need to test as much as possible, and we take that pressure off your plate.

Absolutely. Most of our clients already have strong internal teams, they just can’t keep up with volume. We act as your creative performance engine, producing assets, tracking results, and feeding insights back into your pipeline so your team can focus on brand, not burnout.

Creative retainers start from $12K/month for ongoing strategy, production and design - scaling up based on required volume and channel mix. Every plan includes full access to our creative strategists, editors, and production team.

Because we take the pressure off. We don’t pitch ideas, we build creative systems that keep Meta, Pmax, and TikTok accounts fed with high-performing ads every week. You stop chasing “more ads.” We deliver creative that drives profitable growth.

Email & SMS

We build revenue systems, not newsletters. Every flow and campaign is designed to lift LTV, AOV, and repeat purchase rate. We integrate directly with your acquisition data so retention supports paid growth.

We primarily use Klaviyo for DTC email and Attentive or Klaviyo SMS for messaging. For service based brands, Hubspot is our CRM of choice. Integrations run through Shopify, Triple Whale, and GA4 to unify tracking and attribution across channels.

We design modular flow architectures covering Welcome, Abandonment, Post-Purchase, Winback, and Replenishment & more — each one built with dynamic logic that personalises messaging by product, behavior, and purchase history.

We track revenue contribution, deliverability, list growth, and LTV lift. Our dashboards show retention ROI in context of total marketing spend, not in isolation from paid channels.

Each build includes strategy, copywriting, design, segmentation, automation setup, and testing. You also get reusable Klaviyo/Hubspot blocks for new products, promos, and seasonal campaigns to speed up execution.

SMS is used for high-intent, time-sensitive, and retention-driven communication. We automate transactional sequences, restock alerts, and VIP offers without over-messaging or list fatigue.

Our Email + SMS retainers start from $6K/month, or they can be integrated into full-service growth retainers at a reduced fee. Full lifecycle buildouts typically range from $12K–$25K depending on list size and complexity.

Our in-house creative team builds brand-consistent visuals optimized for clarity and mobile engagement. We use modular layouts to maintain design consistency while enabling quick A/B testing of offers and CTAs.

We run monthly optimisation sprints reviewing deliverability, content fatigue, and segment health. Tests cover subject lines, cadence, incentive structure, and layout refreshes all backed by retention data.

Most agencies send campaigns. We integrate retention into your growth stack feeding data back into Meta and Google, improving targeting accuracy, and turning customers into profit centers that compound over time.

Web Design

We design sites like growth engines, not portfolios. Every page is architected around clarity, conversion, and brand authority, built to move customers from interest to purchase fast.

No. We’re the architects, not the builders. We handle the UX, UI, and strategic structure, then partner with vetted development teams who specialise in Shopify, Webflow, or custom frameworks to execute our designs with precision.

Every layout is backed by CRO data, scroll maps, and conversion insights from our ad ecosystem. We design with AOV, CVR, and retention in mind, not creative opinion. It’s growth-led UX.

Mostly Shopify Plus, Webflow, and custom headless stacks. We design inside real-world constraints so handoff to your developers is seamless and pixel-perfect.

We build the tension between aesthetic and performance. Your site needs to look premium but sell hard. We protect your visual language while optimising for conversion, load time, and usability.

Standard agencies focus on visuals. We focus on profit flow, in other words how users move, what they click, where they drop, and what makes them buy. We’re creative strategists with performance DNA, not generalist designers.

Absolutely. Many clients have internal devs or agencies. We collaborate directly with them, providing design systems, annotated Figma files, and CRO insights so execution is tight and scalable.

You’ll receive UX strategy, wireframes, high-fidelity UI design, mobile optimisation, and CRO recommendations. We also include a full design system for your devs to implement easily.

Depends on scope, but typically 4–8 weeks from kickoff to handoff. We work in focused sprints with clear milestones — strategy, UX, design, final revisions, then dev handoff.

Because we understand growth. We sit at the intersection of brand storytelling, conversion data, and creative performance. Our designs aren’t guesses, they’re built from what’s already driving millions in ad-tested results.

Studio

DefiantHQ is our 458 sqm creative studio in Sydney, Australia — purpose-built for brands that need high-volume, high-impact content. It’s not just a space; it’s the engine that powers our performance creative, UGC, and design systems.

Everything from UGC shoots, product demos, and lifestyle setups to motion graphics, photography, and short-form ads. The space includes a 6 × 6 m cyclorama, content bays, podcast suite, lighting rigs, and editing stations for same-day delivery.

No. We handle on-location, remote, and global productions through our creator network and mobile production teams. Whether it’s a kitchen setup, outdoor lifestyle shoot, or influencer UGC sprint, we manage it end-to-end.

Our design team covers ad statics, 2D & 3D motion graphics, logos, packaging and branding systems. Every asset is performance-driven, built to convert.

Yes. We define visual systems, typography, and color hierarchies that align with your performance goals. For many brands, we act as their creative department shaping everything from lookbooks to campaign art direction.

Every shoot is planned around ad performance data. The studio exists to feed media teams with constant creative diversity: new hooks, visuals, and formats tested fast. It’s the backbone of our DNA as a performance creative studio.

We start with a Creative Strategy Sprint, auditing data, identifying angles and mapping shoot concepts. Then we move into production, editing, testing, and iteration. Everything lives inside our performance dashboard for visibility.

We have a minimum 10K engagement for projects and typical projects vary from $15K–$150K+, depending on scale, shoot days, and post-production requirements.

We use DefiantHQ primarily for our clients, but select co-productions and partnerships are considered if aligned with our creative vision and scheduling. It’s a working facility, not a rental backdrop.

Because it eliminates friction. One partner handles concepting, design, production, editing, and testing all in one loop. No outsourcing, no bottlenecks, just constant creative output that scales growth.

Experts at
Scaling Brands

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