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KloudSac is a luxury foam-filled furniture brand known for creating ultra-comfortable loungers that mold to your body. Built for rest, relaxation and recovery, KloudSac’s products combine functional design with superior comfort.
When KloudSac came to Defiant, sales were slowing, bounce rate was high, and they were falling short of revenue targets. After a company acquisition, they lost NDIS eligibility across most of their products, cutting off a major sales channel. The team thought better ads would fix the problem, but the real bottleneck ran deeper. Key products lacked visibility, creative was under-optimized, and their site experience was hurting conversions. They needed a full-funnel reset to get back on track.
When KloudSac partnered with Defiant, they were trying to recover from a major drop in revenue. A change in NDIS eligibility reduced purchasing options, and their product catalog was not fully leveraged. Most of their traffic went to just three products, and 60% of users were bouncing before the site could even load. Without better performance across the funnel, they were stuck.
We reviewed the top-performing search queries in Google Search Console and rewrote KloudSac’s product titles to better match what people were actually typing. These updated titles helped KloudSac products show up more often in search and drove a lift in product impressions and clicks. The goal was to meet demand with better visibility and reduce wasted search traffic.
When we took over, only three products were getting visibility through paid search. We launched a new zombie campaign that excluded those top sellers and focused budget on hidden gems with high potential. This opened up new revenue streams across the catalogue and unlocked purchases from previously ignored items.
Early on, KloudSac’s ad account lacked structure. We introduced a tiered approach to creative testing. Winning ads were first tested in isolation, then scaled through Advantage Plus with KloudSac’s customer list uploaded for stronger targeting. This structure gave us a consistent feedback loop and turned creative testing into a growth engine.
With limited branded assets, we leaned into lo-fi creative and UGC. We turned organic customer photos into top-performing stills, like the standout image of a child sunk deep into the foam. These ads felt real, performed strongly across Meta, and helped cut through a crowded feed without the need for expensive studio shoots.
KloudSac used to drive major revenue from NDIS claims, but eligibility changes wiped that out. We pushed them to make one product NDIS-compliant again, then rewrote the product page and title to highlight this. That one change gave NDIS users a reason to return and drove new sales from a segment that had been lost.
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Defiant Digital is a Sydney based Digital Marketing agency that specialises in Creative Performance.
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