Where top brands
come to create
Meet our
Creative Director
Joel Burrows
Showreel
“Their superpower is combining creative and performance execution, unmatched by any agency I've worked with.
Martin Matthews CEO
CONTENT PRODUCTION
Lights, Camera Action!
Take advantage of our purpose built Industry Leading 458sqm Studio
Everything you need
in one Studio
A space built
to inspire.
our gear list
Gear up for Results
video
Sony FX6
Full‑frame cinema camera capable of 4:2:2 10‑bit 4K 120 fps recording with 15+ stops of dynamic range.
Cine lenses: G‑Master Zooms, Prime Kit
Full Sony G‑Master zoom trio plus fast primes covering 16 mm‑135 mm.
DJI Ronin Gimbal, Matte Box, Filters
Hand‑held 3‑axis stabiliser with Tilta matte box and full ND/Black Pro‑Mist kit.
Atomos Monitor/Recorders
Ninja V+ and Shogun 7 for HDR monitoring and ProRes RAW capture.
Boom mic kits, lav kits
Sennheiser MKH‑416 boom, wireless G4 lavaliers, blimps, and wind protection.
LIGHTING & GRIPS
Aputure 600Ds, Lightdomes, C‑stands, diffusers
Daylight COB fixtures with full modifier kit, frames, gels, and heavy‑duty stands.
Overhead rigging available
Sky track with safety‑rated speed rail for top‑down lighting and rigging.
On‑set viewing monitors
Dual 24” calibrated reference displays with SDI/HDMI routing.
photo
Sony A1
F50 MP flagship mirrorless body — 30 fps electronic shutter, 8K video, and 15‑stop DR.
24‑70 mm GM, 70‑200 mm GM, Macro & Prime kit
Sharp, fast glass covering every focal length with true‑to‑life color.
Profoto lighting kit
B10X Plus heads with softboxes, umbrellas, grids, and AirTTL remotes.
Colored backdrops & paper rolls
Seamless rolls in Fashion Gray, Arctic White, Chroma Green, and more.
misc
Styling racks, prop storage, fog machine, bounce boards
All the little extras to keep set tidy, atmospheric, and efficient.
Makeup station & powder area
Hollywood‑lit vanity with high‑CRI bulbs and storage drawers.
Profoto lighting kit
B10X Plus heads with softboxes, umbrellas, grids, and AirTTL remotes.
Colored backdrops & paper rolls
Seamless rolls in Fashion Gray, Arctic White, Chroma Green, and more.
Need more production?
Upgrade to world-class
On Request Only
Push the limits of your vision with ARRI, RED and the best in cinematic tech
Frequently Asked Questions
What exactly is DefiantHQ?
DefiantHQ is our 458 sqm creative studio in Sydney, Australia — purpose-built for brands that need high-volume, high-impact content. It’s not just a space; it’s the engine that powers our performance creative, UGC, and design systems.
What kind of production happens inside the studio?
Everything from UGC shoots, product demos, and lifestyle setups to motion graphics, photography, and short-form ads. The space includes a 6 × 6 m cyclorama, content bays, podcast suite, lighting rigs, and editing stations for same-day delivery.
Do you only shoot in-studio?
No. We handle on-location, remote, and global productions through our creator network and mobile production teams. Whether it’s a kitchen setup, outdoor lifestyle shoot, or influencer UGC sprint, we manage it end-to-end.
What design capabilities do you offer beyond video & photo?
Our design team covers ad statics, 2D & 3D motion graphics, logos, packaging and branding systems. Every asset is performance-driven, built to convert.
Can you handle brand identity and design direction?
Yes. We define visual systems, typography, and color hierarchies that align with your performance goals. For many brands, we act as their creative department shaping everything from lookbooks to campaign art direction.
How does the studio connect with your performance work?
Every shoot is planned around ad performance data. The studio exists to feed media teams with constant creative diversity: new hooks, visuals, and formats tested fast. It’s the backbone of our DNA as a performance creative studio.
What’s your typical creative process for a new brand?
We start with a Creative Strategy Sprint, auditing data, identifying angles and mapping shoot concepts. Then we move into production, editing, testing, and iteration. Everything lives inside our performance dashboard for visibility.
What does pricing look like for studio and creative production?
We have a minimum 10K engagement for projects and typical projects vary from $15K–$150K+, depending on scale, shoot days, and post-production requirements.
Can other agencies or brands hire the studio?
We use DefiantHQ primarily for our clients, but select co-productions and partnerships are considered if aligned with our creative vision and scheduling. It’s a working facility, not a rental backdrop.
Why do brands call DefiantHQ their unfair advantage?
Because it eliminates friction. One partner handles concepting, design, production, editing, and testing all in one loop. No outsourcing, no bottlenecks, just constant creative output that scales growth.
YOU MADE IT THIS FAR
Ready to Create?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
We take Content Production off your hands
ALL RIGHTS RESERVED. TRADEMARKS REMAIN THE PROPERTY OF ITS RIGHTFUL OWNERS.