Included in
Growth Partnership
Performance Creative
Built to Scale
Creating thumb-stopping creative is what we do day in day out for the World’s leading brands. We don’t just make creative, we make sure it performs.
As featured in
We don't guess
We Engineer
Our creative got you to this page, reading this copy.. and that was not by chance. We dive deep into your product, audience, and goals to craft the right hook, offer, and angle, all aligned to where your customers are in the funnel and what platform they’re on.
How we work
Step 1
Creative
Strategy
- Hook, offer, and angle ideation
- Platform and funnel-stage targeting
- Built for Meta's Andromeda algorithm
Step 2
Production &
In-House UGC
- Content Shot & Produced in-house
- UGC, statics, and motion
- High-volume creative cycles
Step 3
Performance
Execution
- Test, scale, and optimise fast
- Data-led iteration system
- Instant feedback loop to creative team
Creative Services
What we
Deliver
Trusted by 300+ brands
Creative that Converts
We are the masters of winning attention.
TRUTH IS
Ugly Ads can be
Beautiful
“Did that meme just result in our biggest month?”
Yes. Yes it did.
Ads that dont feel Like ads
We’ve spent millions finding the line between brand and performance. Our team creates ugly ads that break scroll, grab attention, and drive sales.
Trending
Memes
Split
Screen
POV
Style
CASE STUDies
Become our next
Success Story
Read our Earnings Disclaimer
Frequently Asked Questions
Why does creative matter more than ever right now?
Because since Meta’s Andromeda update, creative is targeting. The algorithm doesn’t need audiences, it needs constant, diverse, high-quality creative inputs to learn who buys. Brands that can’t keep up lose by default. Our clients are dominating with high volume, diverse creative libraries that feed the algorithm what it’s craving.
What does “Performance Creative” actually mean at Defiant?
It’s creative built to sell, not just look good. Every asset, UGC, static, or motion is designed, produced, and tested to improve CTR, thumb-stop rate, and CPA. Creative is treated like a measurable profit lever, not a “throw it at the wall and hope it sticks” type of scenario which we see most brands running.
How much creative volume do you produce?
A lot. Our partners receive 20 to 150 net-new ad variations per month across UGC, statics, and motion graphics. Volume isn’t the goal, diversity is. We design creative libraries that keep Andromeda’s machine learning constantly fed with new signals.
Why is creative diversity such a big deal?
Because the algorithm now optimises on creative variation, not audience targeting. You need different hooks, angles, styles, and creators hitting the feed every week. That’s how you avoid fatigue, scale spend, and hold new customer acquisition costs steady at high spend levels.
Do you still produce UGC or are you all studio now?
Both, by design. Our DefiantHQ studio (458 sqm) handles cinematic production, while our UGC network delivers authentic creator-led content at scale. We blend raw and polished assets into one system so you always have range and relatability. We are using our studio to produce up to 100 UGC assets in a day by inviting creators in to record scripts in multiple sets that we setup in the space. We’ve got the room to creative and improve efficiency and speed across all different creative formats.
What’s your take on “ugly ads”?
They work when done with intent. We engineer “ugly” creative using native-looking UGC, screen-record formats, and testimonial hooks that feel organic but are built on tested frameworks for scroll-stopping performance. Our creatives get past the “ad blocker” that we’re all programmed with to hook your customers in with ads that entertain and sell at the same time.
How do you decide what creative to test?
Spending millions a month on ads across our roster of brands gives us a unique perspective on what’s working across different verticals. There are proven formats and executions that are tried and tested, we are always producing creatives that stick to winning formats but at the same time taking net-new swings that your brand has never tried before to unlock scale that you’ve never been able to achieve. The bottom line is that brands need to test as much as possible, and we take that pressure off your plate.
Can you work alongside our in-house creative team?
Absolutely. Most of our clients already have strong internal teams, they just can’t keep up with volume. We act as your creative performance engine, producing assets, tracking results, and feeding insights back into your pipeline so your team can focus on brand, not burnout.
What does it cost?
Creative retainers start from $12K/month for ongoing strategy, production and design - scaling up based on required volume and channel mix. Every plan includes full access to our creative strategists, editors, and production team.
Why do brands call Defiant their “secret weapon”?
Because we take the pressure off. We don’t pitch ideas, we build creative systems that keep Meta, Pmax, and TikTok accounts fed with high-performing ads every week. You stop chasing “more ads.” We deliver creative that drives profitable growth.
YOU MADE IT THIS FAR
Need creative Sorted?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
Creative is your
key to scale.
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