Included in
Growth Partnership
Meta Ads
Built for Scale.
Engineed for Andromeda
Our approach blends data-driven iteration, audience signals, and learning loops to compound performance long after the first click.
Our Meta Ads
Formula
Andromeda changed how Meta reads creative, optimises delivery, and rewards diversity. Most brands are still stuck in the old system. We build structured creative pipelines, fast iteration, and signal-rich testing that keep performance compounding while others fade.
OUR FRAMEWORK TO SUCCESS
Audience
Intelligence
- Data-backed avatar mapping
- Cold, warm, hot segmentation
- Cross-channel sync with email/SMS
Creative
Engine
- Diversity-led testing matrix
- High-volume creative cycles
- Rapid velocity to stabilise results
Performance
Execution
- Budget pacing & scale mapping
- Funnel and offer testing
- Performance tracking + optimisations
Strategic Ops & Reporting
- Custom creative ops system
- Real-time dashboards
- Monthly strategy workshops
Creative that
Converts
our clients
Trusted by
300+ Leading Brands
Our winning
Meta ads formula
Every Meta retainer starts with a Strategy & Creative Production Phase built for Andromeda. We map audiences, build funnels, and create diverse assets that set your account up to scale.
Creative &
Audience R&D
We’ll identify your highest value buyers, analyse their behaviour, and map the motivations that drive conversions. We’ll build campaigns on a foundation of real audience insight.
Strategic
Campaign Architecture
We structure campaigns for efficient spend, clean data, and predictable scaling. Every element is engineered to maximise performance from day one.
Authentic
UGC & Creative
We produce high converting UGC and performance creative built on tested angles, psychology, and data. You’ll get ads that hook fast, hold attention, and convert.
Optimized
Funnel Strategy
We optimise for high converting customer journeys. We’ll streamline every step, remove friction, and lift conversion rates across all touchpoints.
Conversion
CRO Alignment
We optimise your landing pages for clarity, speed, and persuasion, ensuring every click has the strongest chance of converting a customer.
Growth
Launch & Scale
We launch with precision, monitor performance in real time, and scale profitably with data driven optimisation, reporting on metrics that matter most to you.
Hear from our Clients
"We've grown every month since working with Defiant. Their creatives are some of the best l've ever seen."
52%
Revenue Growth (Year on Year)
43%
Increase in CVR (Year on Year)
CONSECUTIVE
record revenue months
Steve Collins, CEO & Founder
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“We’ve had multiple record months. Their creative is just incredible.”
312%
Revenue Growth (Year on Year)
257%
Decrease In CPA in the first 90 days
463%
increase in ROAS in the first 90 days
Dean Nappa, Founder
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"You guys are amazing. I would highly recommend anyone to work with you guys."
71%
increase in new customers YoY
775%
increase in email revenue YoY
92%
increase in new customer orders YoY
Kitty Blomfield, Founder
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"Defiant took the time to understand our niche and the metrics that actually matter. It's been a really positive experience"
112%
Increase in revenue YoY
114%
Increase in MER
169%
increase in total email-attributed revenue
Daniel Reinke, Founder
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Compare Us
Why Choose
458 sqm
Frequently Asked Questions
How has Meta’s Andromeda update changed advertising?
Andromeda ended audience micro-targeting. Now scale depends on creative diversity, data volume, and signal strength. The brands winning are those feeding Meta strong creative inputs each month, at a volume that matches their ad spend. No more, no less. Just the perfect amount, which we have a formula for.
Why is Defiant built for Andromeda?
DefiantHQ was designed for this exact shift. A 458 sqm production studio that fuels Andromeda’s demand for nonstop creative variation. Every week we shoot, edit, and test new creative sets built for Meta’s machine learning to give your brand the diversity, volume & velocity required to compete at a high level with the biggest brands in your space.
How much does it cost to run Meta ads with Defiant?
Our full-service Meta retainers start from $20K/month, scaling up to $85K+ for brands running $1M+ a month in spend. That covers strategy, creative production, media buying, and testing.
What ad spend range do you work with?
Most partners spend between $100K and $1M+ a month. Below that level, you usually don’t have the data or creative velocity to truly benefit from our system. If you’re below this budget currently, we can assist as a pure creative partner if you’re able to handle media buying in house.
How soon can I expect to see performance lift?
Brands typically see performance gains within 30–45 days as new creative enters circulation. With that being said, our biggest transformations with brands have occurred over an 12-18 month period of consistent, ruthless execution with our creative system. Results compound when you are finding winners each month, the more we test the more winners we discover.
How do you structure testing under Andromeda?
We setup testing & scaling structures to consolidate spend while giving new creatives a chance to perform against proven winners. Once we see statistical winners, they’re scaled system-wide and re-iterated in fresh creative cycles.
What creative formats perform best now?
UGC, short motion, and static refreshes all drive results, but variation is the edge. Andromeda rewards diversity of creative more than any single format. We build constant waves of creative to keep you ahead of fatigue
Can you integrate with our in-house team?
Yes. Many brands keep their own media buyers or strategists. We slot in as the creative performance engine to produce and test the creative volume your team needs to push spend profitably.
How fast do campaigns scale?
We test within 14 days, optimize by week 4, and scale hard from week 6 once performance stabilizes. The faster we feed the system creative, the faster Meta rewards the account.
What makes Defiant different from other Meta partners?
Most agencies report on ROAS or vanity metrics. We manage creative velocity and profit margin. Everything happens under the one roof: creative, email/SMS, media buyers, CRO all built to scale serious spend in the most efficient way possible.
YOU MADE IT THIS FAR
Ready to Scale?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
We Make
Meta Ads Perform
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