Menu Icon


Defiant Digital Logo

In today’s fast-paced digital landscape, it’s crucial for businesses to have an effective online marketing strategy. However, many companies continue to make common marketing mistakes that hinder their growth and success. To help you navigate the digital marketing world successfully, we’ve compiled a list of our top seven online marketing mistakes you need to stop making.

Not Having A Clear Growth Marketing Strategy

Picture this: You’re setting out on a cross-country road trip with no map or GPS. That’s what it’s like when a business lacks a well-defined digital marketing strategy. According to Smart Insights, a staggering 49 percent of organisations don’t have a defined marketing strategy. This means they are essentially driving in the dark.To avoid this mistake, create a clear and documented marketing strategy that outlines your goals, target audience, and key activities. Having a roadmap will help you stay focused, measure your progress, and make necessary adjustments along the way.

Neglecting automation

Automation is a game-changer in the world of digital marketing. Yet, some businesses continue to waste valuable time and resources on tasks that could easily be handled by automation tools. Marketing automation isn’t limited to just email campaigns; it can also streamline social media management, mobile marketing, and ad campaigns.

Embracing automation can boost your efficiency and productivity, as well as lead to a 14 percent increase in sales productivity and a 12 percent reduction in marketing overhead, as reported by Adobe. Tools like HubSpot CRM can help you automate various aspects of your marketing strategy.

Not segmenting your audience

One-size-fits-all marketing doesn’t work in today’s diverse consumer landscape. Many business’s fail to segment their audience into smaller, targeted groups, resulting in generic marketing content that doesn’t resonate with everyone. To maximise the effectiveness of your marketing strategy, segment your audience based on location, interests, lifestyle, touch points, and other relevant criteria.

Publishing content and leaving it at that

Publishing content and neglecting it is a common pitfall in digital marketing. While high-quality content is the foundation of your strategy, relying solely on it won’t yield the desired results. Instead, after publishing, you must take a multifaceted approach. Firstly, actively promote your content on social media platforms. Utilise the power of paid media strategies to boost your content’s reach and engage with a broader audience. Paid media, such as pay-per-click (PPC) or sponsored social media posts, can provide a significant lift in visibility. Additionally, don’t overlook the potential of online communities where your target audience congregates. Sharing your content in these relevant spaces can enhance its exposure and generate meaningful interactions. Incorporating a paid media strategy alongside proactive content promotion is key to maximising your brand’s online visibility and impact.

Forgetting to test

Data-driven decision-making is a cornerstone of successful marketing. Yet, many businesses fail to test their marketing campaigns thoroughly. A/B testing different ad versions, tracking their performance, and optimising based on results is essential.


{% video_player “embed_player” overrideable=False, type=’hsvideo2′, hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=True, hidden_controls=False, loop=True, muted=True, full_width=False, width=’500′, height=’600′, player_id=’144222744396′, style=’max-width: 500px; margin-left: 0px; margin-right: 0px; width: 100%; display: inline-block;’ %}


Not tracking your performance

Neglecting to track your marketing performance is a costly mistake. Without data and Key Performance Indicators (KPIs), you’re essentially marketing in the dark. Define and measure KPIs like new leads, sales revenue, cost per lead, and customer lifetime value to gain insights into your campaign’s effectiveness.

Wanting results too quickly

Instant gratification is not the name of the game in digital marketing. It takes time for campaigns to gain traction. Whether it’s SEO, Google Ads, or Meta Ads, patience and consistency are key. Remember that it can take 3 to 6 months for a new blog to rank on search engines, and a well-executed SEO campaign may take a year to generate significant traffic.

Avoid these seven common online marketing mistakes, and you’ll be well on your way to a more successful and efficient digital marketing strategy. Working with a reputable digital marketing agency in Sydney can streamline this process and amplify your online presence effectively.


Defiant Digital is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for ecommerce leaders and marketers, Defiant is committed to helping you do your job better.

For more content like this, sign up for our newsletter, listen to our podcast, or follow us on YouTube or LinkedIn.

Let's Work Together




Enjoy the read?


Defiant Icon

Have your say