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Play Performance (formerly known as Autodirect Group) emerged in 2012 as a leading seller of high performance cars and finance deals servicing clients Australia wide. As a high-achieving company and after almost a decade of operating at the top of the industry, they realized that they needed to take the next step again and do something that would shake up the Australian car industry.
At the time their founder Jay approached us with the challenge to rebrand their long standing company from Auto Direct Group to the new Play Performance. His old brand was too safe, he wanted something that embodied his lifestyle and that caught attention. He wanted anything BUT safe, yet it still needed to perform. With a high amount of adspend being invested each month to drive traffic to the site, one of the key objectives was to ensure that the user experience converted traffic, lowered his cost per lead and improved the quality of leads that were entering the funnel.
Instant Conversion Rate Uplift
Our conversion focused designed delivered a 57% increase in leads with the same adspend, 727% faster load times & a 9.1X ROI on our build fee – all within 48 hours of launch
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Defiant Digital is a Sydney based Digital Marketing agency that specialises in Creative Performance.
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