Included in
Growth Partnership
Our approach blends data, design & psychology into high-performing pages that are built to convert.
Unlock the full potential of your brands growth
Think of your website as your digital shopfront. Is it easy to navigate? Is the experience smooth and welcoming?
CRO is the art and science of turning browsers into buyers. We use data to pinpoint where conversions drop off and fix it to unlock your brand’s full growth potential.
Trusted by 300+ brands
Our winning
CRO formula
Every Google Ads retainer starts with a Strategy & Build Phase. We map query intent, structure campaigns around margins and LTV, and produce creative assets that strengthen Performance Max and YouTube results to set up your account for efficient scale.
Audit &
Analysis
We review your entire funnel, analyse user behaviour, and identify the friction points stopping visitors from converting.
Testing
Roadmap
We build a structured testing plan prioritising the highest impact experiments, so we can unlock meaningful gains as fast as possible.
Design
& Content
We redesign key pages for clarity, trust, and conversion, ensuring every element guides users smoothly toward conversion.
A/B
Testing
We run controlled experiments, validate winning variations, and stack incremental gains into consistent revenue growth.
Our Landing Page Solution
One of the best ways to boost paid‑traffic performance is with standalone landing pages. We build pages that drive higher conversion rates, lower CPAs, and allow you room to scale. Our pages spell out who you are, what you sell, how it helps, and why you’re the obvious choice.
Ideation & Discovery
We deep‑dive into brand goals, audience profiles, and competitor analysis to craft a data‑driven blueprint—so every pixel and word has purpose.
Copywriting
Benefit‑driven headlines, persuasive body copy, and crystal‑clear CTAs that guide prospects from curiosity to conversion.
Development Hand-off
Pixel‑perfect, responsive designs optimised for conversions & ready for a seamless handoff to your developer or one of our trusted partners.
Wireframe (UX)
Interactive wireframes that map the ideal user journey—highlighting hierarchy, flow, and micro‑conversions before final design.
UI Design
High‑fidelity visuals aligned with your brand—balanced layouts, eye‑catching elements, and a persuasive aesthetic.
Post Launch Analysis
A/B tests, heatmaps, and analytics deep‑dives—so we iterate fast and squeeze every last drop of ROI from your page.
CRO & LP results
Highlight Case Study
"Defiant took the time to understand our niche and the metrics that actually matter. It's been a really positive experience"
112%
Increase in revenue YoY
114%
Increase in MER
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Love To Dream partnered with us to rebuild their entire growth strategy, driving a 125% increase in revenue generated and a 6+ avg. MER against an original goal of 4.69
125%
increase in revenue generated
6+ avg.
MER against an original goal of 4.69
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Geedup partnered with us to rebuild their entire growth strategy, driving $1.6M in 45mins, being a 65% increase in revenue MoM
$1.6M
in 45 mins of collection launch
65%
increase in revenue MoM
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We rebuilt Earjobs' Email & SMS strategy, driving a 114% increase in email sales in 60 days with 62% of total email results driven by Essential flows
114%
increase in email sales in 60 days
62%
of total email sales from Essential flows
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PayLater Travel partnered with us to rebuild their entire growth strategy, driving a 629% Increase in Purchases and 800% Revenue growth in 18 months
629%
Increase in Purchases
800%
Revenue growth in 18 month
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"You guys are amazing. I would highly recommend anyone to work with you guys."
71%
increase in new customers YoY
775%
increase in email revenue YoY
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CREATIVE LIBRARY
Landing Pages
that convert
Compare Us
Why Choose
458 sqm
CASE STUDies
Become our next
Success Story
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Frequently Asked Questions
What’s Defiant’s approach to CRO?
We treat CRO as a profit system, not a design exercise. Every test starts from analytics, scroll maps, and purchase data, then moves through hypothesis-driven experiments focused on conversion rate, AOV, and LTV impact, not vanity metrics or “gut feelings’ about what’s going to improve conversion rates.
How do you decide what to test first?
We audit your full funnel: analytics, checkout data, and UX heatmaps. Then we rank opportunities using a potential vs. effort matrix to prioritise the highest-ROI changes, often product page structure, offer hierarchy or checkout flow.
What tools do you use for testing and tracking?
We run tests through Google Optimize, VWO, or Shopify native environments, depending on stack. Tracking and validation flow through GA4, Microsoft Clarity, Triple Whale & custom dashboards to ensure clean data and proper statistical significance.
How fast can we start seeing results from CRO?
Most brands see measurable lifts within 30–60 days of launch, depending on site traffic. Our system focuses on shipping multiple smaller wins fast, rather than waiting for one “big test” to change everything.
Do you design full landing pages or just run small experiments on existing pages?
Both. We design conversion-optimised landing pages for paid campaigns, or make changes to existing pages that need improvements. Each page or element we make is designed for mobile-first performance, clean user experience and seamless handoff to your developer for build & speed optimisation.
How do Defiant’s landing pages outperform standard agency pages?
We combine creative, CRO, and performance data under one roof. That means pages aren’t just pretty - they’re built from ad click-through data, user behavior, and conversion paths to scale faster across your paid channels.
How do you handle offer and messaging alignment?
We build pages directly around your winning ad angles and top hooks. Offer sequencing, urgency blocks, and trust signals are crafted to match the traffic source and buying intent. No disconnect between ad promise and page delivery.
What does pricing look like for CRO and landing page work?
CRO retainers start from $7K/month, with full landing page projects ranging between $8K–$15K depending on scope, design complexity, and variant count. For retained clients, CRO is often included within full-service growth packages at a reduced fee.
How do you ensure learnings compound over time?
Every test outcome feeds a CRO database that documents results, audience behaviors, and performance shifts. This database drives future design, ad creative, and funnel decisions, compounding performance month to month.
How does CRO tie into your ad performance systems?
CRO is the multiplier. Better page conversion improves CAC efficiency, feeds cleaner conversion signals into Meta and Google, and increases allowable spend. We close the loop between ad performance and on-site conversion to scale profitably.
YOU MADE IT THIS FAR
Ready to Scale?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
Landing pages & CRO that Convert.
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