Included in
Growth Partnership
Google Ads
that Capture Demand.
Then Multiply it
We build the strategies, funnels, and customer journeys that turn your Google clicks into customers.
Google Ads
Built to Convert
We’re not just a Google Ads agency. We’re a performance team that aligns media, creative, and CRO to turn high-intent traffic into revenue. Our buyers, strategists, and designers work as one to lower CAC, lift AOV, and make every click count.
OUR FRAMEWORK TO SUCCESS
Campaign strategy
& Buildout
From branded search to Performance Max and YouTube. We build lean, intelligent account structures aligned to product margins, LTV, and intent stages.
Landing Pages
& CRO
We don’t send Google traffic to PDPs and hope for the best. We build dedicated landers that match search/query intent and drive action.
Performance
Execution
Performance-first YouTube creative. Polished feed imagery. Optimised Shopping titles and descriptions. Creative that’s actually built to convert, not just exist.
Strategic Ops &
Reporting
We set north-star metrics and build a custom dashboard to track them in real time, giving your team and ours a transparent data to scale confidently.
Full Funnel
Reporting
We don’t report on just ROAS. We track new customer acquisition costs and profit, tied back to campaigns, channels, and customer segments.
OUR CLIENTS
Trusted by
300+ Leading Brands
Our winning
Google ads formula
Every Google Ads retainer starts with a Strategy & Build Phase. We map query intent, structure campaigns around margins and LTV, and produce creative assets that strengthen Performance Max and YouTube results to set up your account for efficient scale.
Creative &
Audience R&D
We analyse your search intent, competitor landscape, and buyer demand so we can target high value queries and serve ads to people already primed to convert.
Strategic
Campaign Architecture
We build a clean, scalable Google Ads structure that improves Quality Score, controls costs, and ensures every ad group is tightly aligned to intent.
Feed
Optimisation
We optimise your product feed for relevance, clarity, and search performance, improving visibility across Shopping and boosting your click through rates.
Optimized
Funnel Strategy
We map and refine the entire path from search to sale, align messaging across keywords and landing pages, and lift conversion rates with a smoother journey.
Conversion
CRO Alignment
We optimise your landing pages to match search intent, reduce bounce rates, and increase the likelihood that every qualified click becomes a customer.
Hear from our Clients
"We've grown every month since working with Defiant. Their creatives are some of the best l've ever seen."
52%
Revenue Growth (Year on Year)
43%
Increase in CVR (Year on Year)
CONSECUTIVE
record revenue months
Steve Collins, CEO & Founder
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“We’ve had multiple record months. Their creative is just incredible.”
312%
Revenue Growth (Year on Year)
257%
Decrease In CPA in the first 90 days
463%
increase in ROAS in the first 90 days
Dean Nappa, Founder
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"You guys are amazing. I would highly recommend anyone to work with you guys."
71%
increase in new customers YoY
775%
increase in email revenue YoY
92%
increase in new customer orders YoY
Kitty Blomfield, Founder
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"Defiant took the time to understand our niche and the metrics that actually matter. It's been a really positive experience"
112%
Increase in revenue YoY
114%
Increase in MER
169%
increase in total email-attributed revenue
Daniel Reinke, Founder
explore case study
Compare Us
Why Choose
458 sqm
CASE STUDies
Become our next
Success Story
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Frequently Asked Questions
How does Defiant structure Performance Max campaigns for scale?
We segment campaigns around product categories, margin tiers, and intent signals to maintain data clarity while feeding Google’s algorithm clean conversion paths. Each asset group is built with unique creative, feed inputs, and audience signals to maximize learning velocity.
How do you optimise product feeds for PMax?
We rebuild and enrich feeds using custom labels, keyword-optimized titles, dynamic attributes, and merchant center rules to strengthen signal quality. A strong feed lets us control visibility, improve query matching, and drive more profitable traffic.
What bidding strategies do you use?
We run Maximize Conversion Value with ROAS targets across most accounts, layered with portfolio-level bid strategies. Once data stabilizes, we shift to Target ROAS or Profit-Based Bidding depending on contribution margin goals.
How do you manage budget allocation across campaigns?
We use a mixed model of always-on base campaigns plus sprint-based experiments. Daily budget pacing, impression share tracking, and data from our blended attribution dashboard ensure capital is allocated to highest-yield asset groups, not just top spenders.
How does Defiant handle audience signals inside PMax?
We create tiered audience stacks that blend first-party data, high-value customer lookalikes, and search intent segments. This allows Google to train faster on profitable customers while maintaining upper-funnel reach.
How do you track performance with limited visibility inside PMax?
We connect GA4, Shopify, and offline conversion imports into a unified dashboard that measures MER, contribution margin, and new-customer revenue share. You’ll see clear profit attribution even when Google’s native reporting is vague.
How does Defiant integrate creative and landing pages into Google Ads?
We don’t stop at feed and bid optimization. We pair PMax with performance-driven creative assets (video, motion, statics) and CRO-tested landing pages to raise CVR and feed cleaner conversion signals back into the algorithm to amplify scale.
How does Defiant approach YouTube and Search inside a PMax ecosystem?
We run complementary Search and YouTube breakout campaigns to capture intent data, control spend efficiency, and feed audience insights back into PMax. It builds signal strength across the full Google stack instead of leaving it siloed.
What budgets and spend levels do you typically manage?
We work with brands spending $50-250K+ per month across Google’s ecosystem. At that scale, precision in feed management, creative testing, and bidding structure has a direct impact on profit.
Why is Defiant’s approach more effective than a typical Google agency?
Most agencies stop at bid automation. We combine feed engineering, creative systems, CRO, and performance dashboards to control every profit lever, from click to checkout. That’s how we outperform keyword-only media teams.
YOU MADE IT THIS FAR
Ready to Scale?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
We Make
Google Ads Perform
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