Tiny Treehouses - Defiant Digital
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Tiny Treehouses

Case Study

200%

Increase in revenue in 90 days

96%

Email revenue increase in 30 days

75%

Black Friday revenue increase

Winning Video Ads

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Winning Still Ads

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Winning Emails

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The Challenge.

Tiny Treehouses faced several key challenges that required strategic intervention. With a limited offering of only 4-5 items, the challenge was to find creative ways to enhance customer value despite restricted opportunities for upselling and cross-selling. Additionally, the absence of a clear lifecycle marketing strategy limited post-purchase engagement, presenting hurdles in nurturing long-term customer relationships and loyalty. These issues were compounded by ineffective management of outsourced resources and the owner’s limited availability, which impacted both the design of new products and the overall strategic direction.

In response, we focused on optimizing resource management and minimizing the owner’s operational burden, while also addressing rising customer acquisition costs and a low returning customer rate. Implementing targeted retention strategies and re-evaluating our marketing approach, we aimed to balance acquisition costs with improved customer retention, ensuring Tiny Treehouses could achieve sustainable growth and profitability amidst these challenges.

  • 1

    Limited Product Range and SKU Variability

  • 2

    Lack of Clear Lifecycle Marketing Strategy

  • 3

    Ineffective Management of Outsourced Resources

  • 4

    Owner's Time Constraints

  • 5

    Rising Customer Acquisition Costs (CAC) and Low Returning Customer Rate

Conversion Rate Optimisation

While the Tiny Treehouse website maintained a straightforward and functional design, it faced significant conversion obstacles that discouraged potential customers from exploring the product. Our team conducted speed tests, identified areas for improvement in website navigation, and revamped the home page layout with new headline suggestions. Additionally, we enhanced the product page by incorporating social proof and FAQs, reinforcing the brand’s value propositions and ultimately fostering a more compelling user experience. In the first 90 days of the engagement we saw a 15% increase in conversion rate while driving a 30% increase in traffic.

Creative Testing & Scaling Strategy

One thing the client had never done before was to allocate a small budget exclusively to creative testing. By doing this we were able to drive our best results from the winning ads of these tests and scaling them effectively. We began by looking at the key performance indicators of the previous ad creative like CTR and noticed these results were lacking. Our strategy was to find the creative that would drive the most traffic to the site, while maintaining or increasing the conversion rate. 

Our scaling strategy for the business also ensured predictable and sustainable growth, allowing us to scale revenue and ad spend by over 100% in the first 4 months.

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Creative Lifecycle Marketing Optimisations

A pivotal aspect of our strategy centred on elevating the Lifetime Value (LTV) by boosting purchase frequency within the constraints of a business characterised by a limited number of Stock Keeping Units (SKUs). To achieve this, our team implemented a comprehensive email marketing initiative, introducing a well-structured calendar that catered specifically to customer segments.

The cornerstone of this approach involved crafting tailored offers exclusively for VIP customers, ensuring they felt valued and incentivized to engage with the brand consistently. These special promotions not only heightened their satisfaction but also played a crucial role in fostering brand loyalty.

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Our Services.

  • 1

    Strategic Campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-Commerce profit & loss analysis

Explore More

How we went from 200Kp.m to 826Kp.m revenue in 60 days
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272% increase in new customer ROAS in the first 30 days
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428% revenue growth YoY within the first 180 days.
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427% Growth in Meta Revenue within the first 90 days.
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128 High-Ticket sales with 41.3x return on adspend.
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203% Increase in Revenue (From Meta) with 22% CTR Increase.
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