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Boxabl Case Study


Boxabl is a revolutionary prefab construction company with a mission to lower the cost of home ownership with their modular home system. Their wildly innovative product has the potential to help solve our affordable housing and homelessness problems in cities around the world.


High-Ticket purchases.


Average return of ad spend


Increase in leads

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The Mission.

Boxabl were looking to raise funds for their kick-starter campaign & had 3 months to achieve their target. At the time of meeting with them, they had generated some virality after being featured on Yahoo finance, however they had no paid media strategy to drive sales & generate revenue.

They had been working with an agency that was attempting to run ads for them but was carving up their money with little to no results, simply boosting posts of their 3D renders with engagement campaigns. What they needed was a rock-solid
paid media strategy that would be able to demonstrate clear ROI.


The Solution.

With a very short window of opportunity, our approach needed to deliver results quicker than usual. We were able to leverage some of the virality that the Yahoo finance feature had given the brand with boosted posts that had incredible social proof.


We used the assets as our launch pad and drove traffic directly to the kickstarter page which had lots of urgency triggers and direct response copy that educated the potential investors on the product. Once we had some baseline data on the ad account, we began iterating on different copy angles to find winning data that informed our next tests and we continued on that process for the first 2 months.


By month 3, we had found our winning creatives and the founders of Boxabl were giving us the budget to scale on a daily basis until we reached their kickstarter revenue goal. By this stage, we had penetrated the USA, UAE and high GDP countries throughout Asia where we were seeing incredible ROI.


The campaign ended up delivering an overall 41.3x ROAS & generated 128 high-ticket purchases for Boxabl, far exceeding their initial targets. We reached over 27 million people globally and even Elon Musk invested into a Boxabl for himself!

Founder | Galiano Tiramani

The Results.

“We knew we had a revolutionary product, but finding the right team to take it to market was a challenge. After being burned by other agencies I’m glad that Defiant approached me when they did & the results speak for themselves”

Galiano Tiramani

Founder | Galiano Tiramani

Our Services.

  • 1

    Strategic campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-commerce profit & loss analysis

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