Search engine optimization is an ever-evolving process & with every Google update, you have to re-evaluate your SEO strategy to make changes to your website and improve your SEO rankings.
With the right keyword research and tools, you can tap into what your potential customers are looking for and develop content that solves their problems. You can also create content that guides the prospect down the path to a sale or a conversion. SEO-optimized websites load faster, are easy to browse and surf, and can be easily viewed on different screen sizes.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site on the first page of search engine results pages (SERPs) than other brands. 81% of shoppers research their product online before purchasing. Hence, digital marketers know that Search Engine Optimization (SEO) is one of the most crucial investments to grow your business online.
After knowing the importance of SEO and how it helps your business, comes the next big question:
How to implement it?
You can appoint a reputable SEO agency or digital marketing agency as they already have highly experienced professionals that know how to get results. In case you don’t want to go through that route, you can also learn and implement SEO strategies yourself.
As a website owner, you should know the key SEO tools even if you are outsourcing to contractors or a digital marketing agency. SEO can be more efficient and effective when the right tools are employed, so we’ve put together five of the most powerful SEO tools which can work like magic for your business.
1- Google Analytics
Google Analytics is the most widely used website analytics application. It helps you understand the performance of your website and traffic sources.
Often, we believe that most of our traffic is routing mainly from our Homepage, but in Google Analytics, you can check the URL of the other pages that are getting traffic which helps you make data-driven decisions in your business.
The navigation path followed by visitors on your website may be entirely different from what you had planned. From the Navigation Summary in your Google Analytics dashboard, you can see where they came from and which page they visited next.
If you have a frequently updated blog, it will undoubtedly generate traffic from informational and conversational search queries. Blogs are visited frequently on websites, and once we understand which of our blogs are ranking higher, we can develop more useful content and opt-ins around those blog posts. Companies that blog get 55% more web traffic on average. Another stat says that 57% of businesses have acquired a customer through their company blog.
Firstly, segregate your overall traffic based on the source or medium it is coming from. After filtering the traffic, the first section that appears is the landing pages that led people from Google to your website. As you can see from the screenshot given below, the homepage received only 852 views while the other pages (the top three) received thousands of views.
GA gives you a straight breakdown of the queries that are bringing users to your website and which pages are performing best.
With the help of Google Analytics, you are not shooting in the dark while developing your content. Rather, you know what is already performing and can boost that further to enhance the results.
2- Google Search Console
Google Search Console is a free tool built by Google that gives you tons of information needed for an effective SEO strategy. It helps you rectify errors as well as strategize and optimize your search engine rankings. It primarily generates three types of reports: Performance, Coverage, and Enhancement.
Its “Performance” report contains the necessary pieces of information you need to plan an effective SEO campaign. It provides you with the data like what keywords your site ranks for, what position you occupy in those keywords, how often people are clicking your result, and which other sites have linked to your content. It also tells you about crawl errors, manual actions, and whether your site is mobile-friendly or not.
The Coverage report shows insights about your site’s URLs that Google has indexed over the past year and displays all indexed pages in your sitemap.
The data generated through Google Search Console can help your business to discover new opportunities. It helps to boost existing performance and learn how exactly people are coming to your website. It’s a reliable tool for businesses that depend on their website to get leads through organic traffic.
3- Google Keyword Planner
There are many tools to help you find keywords related to your business, but Google Keyword Planner is arguably the most powerful one, and free too. But to use it, you need to have a Google Ads account.
This tool helps you find and create a list of keywords for your upcoming PPC campaign.
It also helps you to identify the list of relevant keywords in your niche which has high search volume. You get two different tools within the Keyword Planner: ‘Discover new keywords’ and ‘Get search volume and forecasts’.
Discover new keywords helps you to find new keywords. Firstly, enter products or services closely related to your business.
Once you’ve entered your information into one or in all three fields, click Get Results and, you will get the Keyword result page.
The Get search volume and forecasts are helpful when you already have a long list of keywords and are interested to check their search volume.
You can easily choose keywords based on three criteria: Search Volume, Commercial Intent, and Organic SEO competition. This tool can be used for blogs, press releases, conference agendas, podcast transcripts, in short for any page that has text.
There are 3 billion Google searches every day, and 20% of those have never been seen before. Every month around more than 20,000 companies do wonderful things with AnswerThePublic, and over 200,000 people from all over the world use it every month for content ideas, ongoing search monitoring, keyword research, and much more.
It is a keyword tool that visualizes search questions and suggests autocomplete searches. The categories consist of the 5 Ws (What, When, Where, Who, and Why) plus how, can, are, which, and will.
You can use 3 free searches every day, which means around 21 searches a week. You can pick the data or visualization view based on your needs. Hide the suggestions that aren’t useful to you, so you don’t have to waste time on them.
It represents the data in nice visuals and allows you to get to know your audience better. AnswerThePublic analyzes the questions that users are asking. This insight is valuable for your SEO strategy as it helps to target keyword research and helps you answer questions that can get you into Google’s featured snippets. With these valuable insights, you can create content that enjoys optimized ranking on SERPs. This type of content attracts more audiences and plays a crucial role in generating more organic traffic.
Woorank is an SEO and website analysis tool that enables you to create detailed reviews that are easy to understand and assist in finding the best steps to optimize your websites. It is user-friendly and offers free and paid options to keep track of your website’s performance.
When you log into Woorank, you can easily create a review by entering the URL. There are two options available Advanced and Standard Review, and both these options provide you with a sufficient amount of data.
You can do an unlimited amount of standard reviews while the number of advanced reviews is limited. It can track down website rankings and see how well they are performing. It presents you with a detailed SEO audit for all the essential ranking factors like secure and accessible websites, mobile-friendliness, page speed, technical SEO, and much more. With Woorank, you can have these details in a few seconds, whereas retrieving this kind of information manually can take hours.
The SEO audit is a report of your website’s health. You can use this information to fix any bugs or mistakes that may harm your rankings. Woorank has properties like website reviews, keyword tools, site crawl analysis, marketing checklist, and competitive analysis. Hence, it is the ideal tool that allows you to analyze your website, whether you’re an SEO agency, digital marketing agency, or website owner.
In a year alone, Google makes upwards of 3,200 updates to its search engine algorithms. The SEO strategies that worked for one company won’t work automatically for the others. Whether you are looking for an SEO company in Sydney or New York remember that no business and their needs are exactly the same. So, choose the best SEO company with full-scope SEO services to achieve your desired results.
Even though SEO campaigns may not necessarily drive results overnight, by sticking with the best SEO strategies and using the right tools, you can build an impressive online presence. The right SEO tool will help improve your rankings, and once you are in the top spots, you’ll continue to generate profit with lesser time, effort, and expenses.