Habitual Case Study
Habitual Equipment is a bootstrapped startup with a mission to become Australia’s leading provider of home gym equipment. The brand was founded by Olympic Champion James Magnussen & entrepreneur Robert Nader, coming together to help Australians make their health and well-being habitual.
Revenue growth in 9 months
Average ROAS with Defiant®
New email subscribers
Habitual Equipment is a fast growing gym equipment brand with a mission to help everyday Australian’s create an active and healthy lifestyle with high quality equipment to support their journey.
The founders were driven to provide their products at affordable prices without compromising on quality, which meant that margins were slim and advertising simply had to perform at a high level. Defiant Digital was the first agency the brand had engaged and getting it right the first time was critical as they had invested into a warehouse full of stock that needed to be sold in order to roll those profits into future growth.
“The results since joining Defiant have been incredible! Their team is the perfect mix of creative & strategy and they’ve guided us every step of the way”
Strategic campaign roadmap & launch plan
Paid performance (Social & Search)
Direct response copywriting
Email & SMS Marketing
Conversion rate optimisation
Landing page design
E-commerce profit & loss analysis
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