Hair & Skin Science - Defiant Digital
Menu Icon
Defiant Digital Logo

Hair & Skin Science

Case Study

227%

increase in bookings YoY

47%

increase in spend YoY

28%

decrease in cost per booking YoY

Testimonial

Working with a creative agency like Defiant has definitely reduced my stress. I no longer need to work with multiple agencies for different things, having it under the one roof allows everything to be seamless. I’d recommend Defiant to anyone looking for a digital marketing agency
Royce Newton
CEO & Founder

Winning Video Ads

DefiantShape
DefiantShape
DefiantShape
DefiantShape

Winning Still Ads

DefiantShape
DefiantShape
DefiantShape
DefiantShape
DefiantShape

The Challenge.

Hair & Skin Science was growing rapidly and needed an agency that could not only keep up but also push them beyond their expectations. Although their existing agencies were helpful, the founder knew they were leaving money on the table by not scaling paid social, and he was never satisfied with the creative output delivered by the previous agencies. We had to overcome several key hurdles to achieve great results for Hair & Skin Science:

  • 1

    No previous winning creative to iterate on

  • 2

    Ad spend heavily skewed towards Google with no top-of-funnel strategy

  • 3

    Heavy reliance on branded terms on Google

  • 4

    Agencies unable to scale without increasing cost per lead

  • 5

    Lack of a comprehensive full-funnel strategy, including email marketing

Direct Response Creative

Hair transplants and treatments were the most popular services offered by Hair & Skin Science. We began by deeply understanding the pains, fears, and desires of people struggling with hair loss, examining reviews, Reddit forums, and competitors’ ad comments. We discovered a series of hooks that became our best-performing angles for months, iterating them across videos, UGC, statics, carousels, and GIFs. Prospective clients wanted to feel as they did before hair loss, so our creatives focused on transformations and results to build desire and provide proof simultaneously.

Cross-Channel Scaling Strategy

With most of the ad spend allocated to Google, Hair & Skin Science’s previous agency struggled to grow booking numbers. They had essentially exhausted the search volume on Google for their brand and relevant generic terms. Our strategy was to maintain Google ad spend while allocating additional budget to Meta to scale top-of-funnel awareness and target individuals experiencing hair loss who hadn’t yet searched for solutions on Google. This approach worked perfectly, as Meta not only drove last-click conversions but also increased brand search and improved results for generic terms on Google. Educated and informed by our Meta ads, potential clients were more likely to choose our ads over competitors’.

Hair & Skin Science © All rights reserved.

UGC Creative Production

While we had success with motion graphics and static ads, UGC production became a game-changer, especially on TikTok. An added benefit was that TikTok-style creatives performed well on both TikTok and Meta, giving us more angles to scale on both platforms. Our hook rates on UGC were impressive, with over 39% of viewers watching more than three seconds of our ads (the industry benchmark is 25%). These ads engaged audiences and drew them in, while branded motions and statics converted them into bookings, creating the perfect mix of creative content.

DefiantShape

Our Services.

  • 1

    Strategic Campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-Commerce profit & loss analysis

Explore More

335% increase in initial consults in 120 days & 82% reduction in CPL
Defiant Digital Logo
775% increase in email revenue YoY & 71%+ New Customers YoY
Defiant Digital Logo
52% revenue growth (YoY) compared to previous agency
Defiant Digital Logo
272% increase in new customer ROAS in the first 30 days
Defiant Digital Logo
428% revenue growth YoY within the first 180 days.
Defiant Digital Logo
427% Growth in Meta Revenue within the first 90 days.
Defiant Digital Logo

Let's

Talk

Book a session with

our sales team today

Creative

Library

See our ads in action & explore our library.