hipages Case Study
hipages is the online platform that connects Australia with trusted tradies to simplify home improvement. For homeowners, they provide a better, smarter way to connect with local tradies to get a job done well. For tradies, their platform helps to provide quality leads from customers looking for a specific trade. To date, over three million Australians have changed the way they find, hire and manage trusted tradies with hipages.
Increase in leads.
Increase in CTR
Decrease in CPL.
As Australia’s largest platform for home improvement, hipages had a very unique challenge when we met them. Covid brought with it many challenges, but for hipages one of the biggest was the challenge of finding qualified tradesmen to handle the large amount of jobs being posted on the platform.
Defiant Digital were given the objective of creating ads that would attract tradespeople from every industry, carpenters to painters and everything in between. The team had previously been running all of their ads in-house, with their paid social channels consisting solely of image creatives that had extremely poor click through rates and high CPL’s.
The mission was simple. Aquire new tradespeople at the target CPL and scale the ads that were delivering the most qualified leads.
Strategic campaign roadmap & launch plan
Paid social ads management
Direct response copywriting
Lead quality improvements
Conversion rate optimisation
E-books & lead magnets
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