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Australian artist Summer Daniels saw an opportunity to merge her love for watercolour with the joy of childhood. The result? Little Rae Prints. These aren’t just ordinary paintings. They’re thoughtfully crafted watercolour prints that bring both charm and imagination to children’s rooms. Driven by her daughter’s early months, Summer channeled her passion into art that both celebrated her new journey into motherhood and her long-standing love for watercolour painting. The essence of childhood, captured in soft hues and whimsical designs, became the signature of Little Rae Prints.Proudly designed and produced in Australia, every print carries with it the authenticity of its origin and the dedication of its creator. Summer’s vision ensures that each piece not only decorates a room but also adds a touch of character and inspiration. In Little Rae Prints, the magic of childhood comes alive, and the dedication to craft is evident.
We met Summer Daniels in 2021 and upon auditing the Little Rae Prints ad account, we identified that her previous agency was leaving tens of thousands of dollars on the table with a poorly managed ad structure and lack of proper creative testing processes.
This was a major roadblock in Summer’s ability to scale and her brand was barely breaking even when we started working together. The mission was to get Summer back to the revenue she was seeing in her previous record months and provide consistent results that could help Summer grow the business by removing the stress of the revenue yo-yo she’d been on previously.
We took over the Little Rae Prints ad accounts after months of poor results that we’re barely hitting breakeven point. We identified campaigns which had been switched off prematurely that ended up delivering results well above the breakeven point, proven winners that we ended up scaling for months post-launch.
Although there was plenty of data to work with, our team had alot of work to do to find new angles that could drive the growth of Little Rae Prints and bring consistency to her revenue figures. We split the budget 80/20, with 80% being spent on past winners and 20% being spent on testing new concepts.
This allowed us to maintain profitability while finding new scalable creatives. Our first few tests proved highly successful and we continued iterating on the winning data until we had found multiple angles that we were scaling weekly.
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Defiant Digital is a Sydney based Digital Marketing agency that specialises in Creative Performance.
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