Little Rae Prints Case Study
Little Rae Prints is Australia’s favourite destination for prints, wall decals, affirmation cards and more. Founded by Summer Daniels, this exciting e-commerce brand is dedicated to inspiring the dreams of children and helping to create a childhood full of wonderment.
Increase in MER.
Decrease in CPC.
Decrease in CPA.
We met Summer Daniels in 2021 and upon auditing the Little Rae Prints ad account, we identified that her previous agency was leaving tens of thousands of dollars on the table with a poorly managed ad structure and lack of proper creative testing processes.
This was a major roadblock in Summer’s ability to scale and her brand was barely breaking even when we started working together. The mission was to get Summer back to the revenue she was seeing in her previous record months and provide consistent results that could help Summer grow the business by removing the stress of the revenue yo-yo she’d been on previously.
“Their team is creative, growth driven and really fun to work with! I feel like my old agency just didn’t get my brand, but I could tell almost straight away that my decision to join Defiant was going to be successful”
Strategic campaign roadmap & launch plan
Paid performance (Social & Search)
Direct response copywriting
New product launch strategy
Conversion rate optimisation
E-commerce profit & loss analysis
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