LLC Cosmetic Laser Clinics - Defiant Digital
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LLC Cosmetic Laser Clinics

Case Study

213%

Increase in leads (in 30 days)

72%

Decrease in CPL (in 30 days)

$6.50

Cost per Booking ($175+ value)

Ad Platforms Used:

Winning Video Ads

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The Challenge.

When a rogue agency deletes your ads and holds you for ransom, that can usually mean massive disruptions for your business. Luckily LLC found us when they did, but the odds were stacked against us.

  • 1

    Previous agency deleted LLCs ads and we had to start a fresh ad account with zero data

  • 2

    Lead volume was low and the previous agency wasn’t able to hit target

  • 3

    There was no previous history of creative testing and LLC were always needing to provide creatives to the agency

  • 4

    As busy founder wearing many hats, they found themselves directing strategy

  • 5

    SEO felt like an afterthought and their previous agency weren’t able to get the needle moving

LLC Cosmetic Laser Clinics © All rights reserved.

Broad Targeting With A Strong Offer

We had no time to waste, the clinic had just had it’s Meta ad account deleted and we needed to move FAST in order to get bookings coming through while we were completing our onboarding phase.

We asked Diana for the best offer she had available at the time which was for a Hi-Fu treatment. We immediately launched our ads in a consolidated structure to a broad audience within 20km of each store & the bookings started flying in. Within days, Diana and Edwin were seeing the immediate impact of our work

Key Learnings: Don’t over complicate your strategy, simple and consolidated is almost always the best approach. We focused on the offer and allowed Meta’s algorithm to do the heavy lifting in finding us the right prospects. Within days the ads were optimised and driving results well below our clients CPL target.

Conversion Rate Optimisation

Although the site was informative, it was hard to navigate with a confusing path for anyone looking to book a treatment. We made instant suggestions to improve the booking flow and LLC’s team took those onboard and implemented them quickly.

By cutting down the steps it took for someone to select a treatment and confirm their details, we noticed an immediate uplift in bookings and a decrease in the cost per booking. Since implementing the simplified booking process, cost per lead has maintained at below target while we have scaled budgets.

Key Learnings: Think of your website as a physical shopping experience. Imagine walking into a store with broken glass and fire between you and the cashier – all of that friction would probably cause you to walk out right? Same goes for websites with lots of friction, slow load times and confusing navigation. By putting yourself in the customer’s shoes you can quickly spot areas to improve usability and this can directly impact the performance of your campaigns outside of ads.

LLC Cosmetic Laser Clinics © All rights reserved.
LLC Cosmetic Laser Clinics © All rights reserved.

SEO Optimisations

We knew that SEO was going to be an important channel for LLC as alot of people would look to Google with intent based searches. Showing up for keywords like hifu brisbane and Laser Clinics Lawnton were money terms for LLC and although we had Google ads optimised for all their target keywords, we knew that over 80% of people skip Google ads and click on organic listings.

Building off-page authority was the first place we started for LLC, securing them over 625 high quality backlinks in the 90 days of working on their SEO. This resulted in a 332% increase in ranking positions and a 41% increase in organic traffic, making organic search their 2nd highest traffic source above paid search.

Key Learnings: For local service based businesses like LLC, ranking high for your local terms is a licence to print money. People are actively searching for the best solutions and services in their local area, and if you’re not high on page 1, then you’re in no man’s land. Being on page 1 of Google for relevant terms is like owning a shop front in the heart of the CBD with foot traffic day in day out.

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Our Services.

  • 1

    Strategic Campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-Commerce profit & loss analysis

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52% revenue growth (YoY) compared to previous agency
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272% increase in new customer ROAS in the first 30 days
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428% revenue growth YoY within the first 180 days.
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427% Growth in Meta Revenue within the first 90 days.
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128 High-Ticket sales with 41.3x return on adspend.
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203% Increase in Revenue (From Meta) with 22% CTR Increase.
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