Saturee - Defiant Digital
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Saturee

Case Study

71%

increase in new customers YoY

775%

increase in email revenue YoY

92%

increase in new customer orders YoY

Testimonial

“You guys are the best, I’d highly recommend anyone who’s thinking about doing paid marketing to work with Defiant. You won’t be disappointed”
Kitty Blomfield
Co-Founder

Winning Video Ads

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Winning Still Ads

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The Challenge.

When we first met Saturee, they were in an enviable position: impressive monthly revenue without spending a cent on ads, leading to a healthy and profitable business. However, their growth had stalled, and after two years of stagnant revenue, they needed a team with the right strategy and flawless execution. Their brief engagement with a large Australian agency had failed due to poor creative execution, leaving them with several immediate challenges:

  • 1

    No ad spend or activity on Meta or Google for nearly two years

  • 2

    Heavy reliance on referrals and repeat customers

  • 3

    No strategy for scaling new client acquisition

  • 4

    Basic Klaviyo setup with only one abandoned cart email

  • 5

    Lack of experience in scaling paid media campaigns across channels

New Customer Acquisition

Our audit of Saturee’s business revealed that customers who tried their products returned for more. Despite stagnant growth, their consistent high revenue was a testament to the product quality. To grow, we focused on driving new customers into the funnel. By integrating Klaviyo with Meta and Google, we created a dynamic feed of existing customers to exclude from ads and introduced a “15% off your first order” offer. This ensured every dollar spent targeted cold traffic, promoting popular entry products to new customers.

Klaviyo Overhaul

Saturee’s previous agency neglected email marketing, leaving them with just one abandoned cart sequence. To scale the business, we needed robust flows and EDM campaigns to convert new prospects into paying customers. We implemented core best-practice flows, and within 60 days, increased email-attributed revenue by 775%, providing the buffer to scale front-end acquisition via ads.

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Creative Performance Structure

Scaling to cold audiences requires a high strike rate with new creative tests. We applied our proven creative performance structure to Saturee’s account, starting with in-depth research on user reviews and competitor audits to craft angles and messaging. We developed launch creatives, rolled them out in month one, and identified winning angles to iterate and scale in month two. Key performance metrics were CPA, CTR, and Hook rate (3-second video views/impressions). Ads meeting benchmarks in these areas were iterated in a weekly creative refresh cycle. UGC and “Ugly” ads, which felt authentic and relatable, proved most effective.

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Our Services.

  • 1

    Strategic Campaign roadmap & launch plan

  • 2

    Paid performance (Social & Search)

  • 3

    Creative Strategy

  • 4

    Direct response copywriting

  • 5

    Ads Creative

  • 6

    Email & SMS Marketing

  • 7

    Conversion rate optimisation

  • 8

    Landing page design

  • 9

    Lead generation

  • 10

    E-Commerce profit & loss analysis

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335% increase in initial consults in 120 days & 82% reduction in CPL
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227% increase in bookings YoY & 47% increase in spend YoY
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52% revenue growth (YoY) compared to previous agency
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272% increase in new customer ROAS in the first 30 days
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428% revenue growth YoY within the first 180 days.
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427% Growth in Meta Revenue within the first 90 days.
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