Staying Ahead: Current Best Practices for SEO in 2024 - Defiant Digital
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Staying Ahead: Current Best Practices for SEO in 2024

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In today’s digital age, SEO is the backbone of your online presence. It’s the magic tool that can catapult your  website to the top of search engine results, attracting more customers and boosting your visibility. But the great news is, you don’t need hours on end to enhance your SEO game.

Here are 10 tips to ensure your SEO campaign is delivering results!

Polish Your Meta Titles and Descriptions

In the world of SEO, meta titles and descriptions are your brands first impression. Make them count! Craft compelling titles that incorporate your target keywords while sparking interest. Your meta descriptions should provide a sneak peek into your content, enticing users to click through. Think of these as your website’s virtual welcome mat.


Speed Matters: Optimise Page Loading

Page speed can make or break your SEO efforts. Use tools like Google’s PageSpeed Insights to identify areas for improvement. Compress images, leverage browser caching, and minimise HTTP requests to ensure your website loads faster than the blink of an eye.

Check your website speed

Fix Broken Links

Broken links are like potholes.. you don’t see them coming. They frustrate users and harm your search rankings. Spend a few minutes scanning your site for broken links using online tools. Then, fix or replace them with working, relevant links. A smooth user experience equates to better SEO.


How to fix broken links

Embrace User-Friendly URLs

Clean, concise URLs are favoured by search engines and users. Ensure that your URLs are descriptive and free of gibberish. A clear URL structure not only enhances SEO but also guides visitors to relevant content.

Don’t Ignore Image Optimisation

Images play a pivotal role in engaging website visitors. Compress and resize images to strike a balance between quality and loading speed. Rename image files to include relevant keywords. Alt text is your chance to provide context, so use it wisely.


Alt text generator

Be Mobile-Friendly

Mobile-friendliness is a non-negotiable aspect of SEO. Google prioritises mobile-first indexing. Use Google’s Mobile-Friendly Test to ensure your website looks and functions seamlessly on smartphones and tablets.


Content is King

Quality content is the heart and soul of SEO. In your 30-minute SEO boost, consider updating or adding fresh content that aligns with your agency’s niche. Incorporate long-tail keywords and relevant headers to make your content SEO-friendly.


Harness the Power of Internal Links

Internal links create a web of connections within your site. They improve navigation, enhance user experience, and distribute link equity. Take a few minutes to insert internal links in your content, guiding users to other valuable pages.


Social Sharing Buttons: A Quick Addition

Enable social sharing buttons on your website to encourage visitors to share your content. This boosts your online presence and can lead to valuable backlinks.

Monitor Analytics

Your 30-minute SEO routine should conclude with a peek at your analytics. Evaluate your organic search traffic, user behaviour, and the performance of the changes you’ve implemented. This data provides insights into what’s working and what needs further optimisation.

In just 30 minutes, you can supercharge your website’s SEO and skyrocket your online presence, especially if you’re focusing on digital marketing in Sydney. With these 10 quick tips, you’ll be well on your way to dominating search engine rankings, enhancing user experience, and reaping the rewards of a well-optimised website.


Defiant Digital is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for ecommerce leaders and marketers, Defiant is committed to helping you do your job better.

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