The 6-Step Ecommerce Launch Checklist - Defiant Digital
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The 6-Step Ecommerce Launch Checklist

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Launching your ecommerce store is an exhilarating journey that demands meticulous planning and flawless execution. In the fast-paced world of online retail, having a comprehensive launch checklist is not just a good idea; it’s essential. To ensure your ecommerce business thrives in 2024 and beyond, let’s dive into the six critical steps of the Ecommerce Launch Checklist.

  1. Add Sales Channels: Meet Your Customers Where They Are

In a digital era dominated by diverse consumer habits, an omnichannel approach is no longer a luxury—it’s a necessity. Identify the social media and marketplace sales channels that align with your brand, such as eBay, Amazon, Instagram, Facebook, Google Shopping, TikTok, and more. Shopify’s seamless integrations allow you to manage orders, inventory, and customers effortlessly across platforms.

  1. Create a Custom Domain: Elevate Your Brand Recognition

A custom domain is the cornerstone of brand identity. Use Shopify’s domain name generator to find the perfect URL for your online store. Be creative if your preferred name is unavailable, and consider experimenting with unique top-level domains like .store or .shop to enhance memorability.

  1. Review Your Checkout Experience: Minimise Abandonment, Maximise Conversions

The average cart abandonment rate is over 70%, making a frictionless checkout experience imperative. Test every element, from shipping rates and discount code functionality to payment methods and order tracking. Shopify Payments allows you to place test orders, ensuring a seamless process for your customers.

  1. Build Your Website’s Essential Pages: Establish Trust and Transparency

Critical pages like the homepage, contact page, about page, FAQ, and shipping and returns policy are fundamental to building trust with your audience. Utilise psychological design principles to reduce cognitive load, and create a captivating homepage that serves as the “first date” with your customers.

  1. Review Your Automated Emails: Harness the Power of Email Marketing

Customise automated emails using platforms like Klaviyo Email to nurture subscribers and drive sales. Develop sequences like welcome series, order confirmations, abandoned cart notifications, shipping notifications, and promotions to keep your audience engaged throughout their journey.

  1. Conduct a Content Audit: Polish Your Brand’s Voice

Ensure consistency and accuracy in your website’s copy by conducting a thorough content audit. Pay attention to product descriptions, homepage copy, and button copy. Address technical aspects like broken links, 404 errors, and mobile responsiveness issues to provide a seamless browsing experience.

Conclusion: Launching with Confidence

A well-executed e-commerce launch checklist offers peace of mind, ensuring that every aspect of your online store is optimized for success with the help of creative agency Sydney. From a smooth customer experience to a strategic pre-launch marketing plan, each step contributes to the overall success of your e-commerce venture.

Remember, the checklist isn’t set in stone. As you collect feedback and data post-launch, be ready to tweak settings, enhance SEO efforts, and incorporate valuable insights. With a comprehensive checklist in hand, your e-commerce business is poised for a successful takeoff in 2024 and beyond.

So, launch confidently, connect with your customers with the help of digital marketing Sydney, and watch your brand soar to new heights in the competitive world of online retail.


Defiant Digital is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for ecommerce leaders and marketers, Defiant is committed to helping you do your job better.

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