Muscle Fuel Case Study
Muscle Fuel are the largest pre-made meal business in New Zealand and have been running for over 8 years, servicing their clients with healthy, affordable meal options. Their menu options support a wide range of diets with Keto, Paleo & Vegan subscription models.
MRR Growth in 30 days.
Increase in ROAS.
As one of the largest pre-made meal brands in New Zealand, Muscle Fuel were on the hunt to find an agency that could keep up with their aggressive growth targets. Their business model was strong, but they completely lacked any form of strategy with their advertising & previous agencies were unable to deliver a profitable return on investment in their campaigns.
As one of New Zealand’s fastest growing companies, Muscle Fuel we’re going to accept nothing but the best performance and return on investment with their campaigns. The plan was to roll-out their brand new Keto subscription for the first time and scale it to 6+ figures within 90 days.
They also needed a complete refresh of their creatives for their 4 main channels in the business. Ads that would stop the scroll and get people to click and convert into high paying subscribers.
“I can’t speak highly enough of the Defiant Digital team. They created great content that generated high quality leads, increased ROAS and conversion rates, Longer LTV and increased AOV. As an established 7 year old company and 2 time Deloitte Fast 50 national finalist (2018 & 19) i didn’t think growth this fast would be possible again but i was wrong, we are on pace to do it again”
CEO & Founder
Strategic campaign roadmap & launch plan
Paid performance (Social & Search)
Direct response copywriting
Email & SMS Marketing
Conversion rate optimisation
Landing page design
E-commerce profit & loss analysis
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